Most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers – most of which are viral. My goal here is to provide an introduction to what’s possible on Facebook to the spectrum of marketers from brand advertisers to volunteer grassroots evangelists. Facebook offers many ways to get the word out and bring the people in. Here’s how to get started. 1. Profile Page profile page is basically a landing page that you design in order to convert your friends to engage with certain parts of your identity. Most people don’t realize how many page views profile pages generate. One of the most common habits of Facebook users is browsing the profile pages of friends and stalking the profile pages of people they want to learn more about. By connecting to hundreds of parters, customers, associates, and friends on Facebook, you’ll drive a TON of traffic to your profile page. Take advantage of that huge opportunity. 2. Facebook Groups By starting a group, you create a central place for customers, partners, and friends to participate in conversations around your brand. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box. You can also easily send news and updates to your group members as often as you like – messages arrive in their Facebook Inbox. And the best part about Groups is you can create as many as you like for free. 3. Facebook Pages Pages are more customizable than groups. You can add HTML, Flash, or even Facebook applications to your pages to extend their functionality and the depth of experience users can have with your brand. Pages are a good option for small or local businesses that want to establish a presence on Facebook. Like groups, they’re another free and easy way to do viral marketing. 4. Facebook Events Facebook Events is a free application developed by Facebook that anyone can use to promote marketing events, product launches. When you create an event, it gets a fully-featured page, much like a group, that includes a wall, discussion, photos, videos, and links. 5. Facebook Notes and Photos Notes and Photos are two Facebook applications that allow you to share blog posts and pictures with your friends. You can use these features to post content about your brand, but be careful to always do it authentically – don’t be spammy. 6. Facebook Messages Messages are like email, except a lot less fully featured. Facebook’s default privacy settings prevent you from seeing the full profile page of most Facebook users, Facebook allows you to send messages to users you have no connection with. 8. Facebook Share / Posted Items Facebook Share is a Facebook application that lets you promote any Group, Event, Photo, Link, or Application you come across by a) giving it real estate in your “Posted Items†list on your profile page, or b) sending it directly to your friends’ Inbox. I also recommend you to read Search Engine Optimization Techniques to get more customers and traffic on your company and website.
Thanks for all the tips. Im currently using Facebook Groups to promote my business. It also increase my blog traffic everytime I update the latest news to the group members.