I have an adgroup in yahoo that gets some good traffic. My bid is set at .20 a click and most of my keywords have an average CPC of .14 with none except one coming in under .10 a click. Then I have one keyword out of the 100 or so in this group that has .02 CPC consistantly. This keyword is very similar to all the others as far as the term and topic as well as it's CTR yet for some odd reason it is getting clicks for SOO much less than other keywords despite have the same competition or more than most other keywords in this adgroup. I am baffled as to why this one keyword would somehow get such a crazy low CPC while all the others are so high? Obviously I am trying to duplicate whatever is happening so I can get the same low CPC for all my keywords...
Anyone?? Can anyone help please? This one is pretty confusing to me since it's the only keyword in any of my campaigns including the one it's in that has such a drastically low CPC at .02 a click. I don't have any other keyword (out of 1,000s that are under .10 a click even)....