00.1 a click to 100.00 a click

With AdWords the minumum is 00.1 a click to 100.00 click, who is paying a hundred dollars a click? I have heard of people paying 12.00 or more per click thats a lot of money per click I thought it was 00.1 to 1.00 a click not 00.1 to 100.00 a click. I know the more you pay the higher the position you get but thats alot per click, a dollar a click is alot. Why do people pay that much per click?

 

Well if there rich they can pay that much but if your me your don't buy adwords at all.

 

Well, it all depends on the market you're in, eh? If the lifetime value of a customer is $1000, then I'd gladly purchase a customer for $50. If the lifetime value is $10, then I doubt I'd even bother advertising

H

 

I agree. If you are a lawyer taking up cases against say, mesothelioma. You collect 25% of court wins and end up getting about $300k

Say you hope to get about 1:10,000 customers:visits
To make 30k you need 10k visitors
300,000 / 10,000 = $30 per click to break even

Anything less they get profit

 

Yes,As a publisher ,I welcome the higher bid per click!!!

 

Which brings us to the question, who has paid, and what is the highest ppc paid value yet?

 

Not even close to the highest click cost out there, but...

Highest I've paid ongoing is around $35/click...the vertical was a newer market within hardware/networking. CPL around $50-75, converted lead to sale would be worth 5-20k.

 

wow that's a lot to pay for a click.....but from your equation I can see the logic in doing it.

 

Wow that is a lot! I dont think I would ever pay that much! Good luck to the people that are making so much profit that they can afford it!

 

so, what does 00.1 mean?
do you mean $0.01 or $0.10
either way 00.1 doesn't mean anything.