0 to 500,000 uniques a month in 6 months!

I doubt we are talking about the same thing. Almost everyone on this forum says "uniques" when they mean visits. 100k visits per month with a sticky games site can be had with just 2k uniques per day.

What analytics tool do you use?

 

17K uniques per day needs 2 digg stories on home page in a day - pretty difficult but not impossible if the content is compelling - techcrunch is an example. however, sustaining the visitors is difficult at these numbers and that can only be done ny extra-ordinary content

 

if you've done so earlier, Fahd you are in the best position to replicate the success. isn't the approach scalable to your current project?

 

Uniques is generally taken to mean, unique within a 24 hour period not within a 30 day time frame. But yes, going by your convention/terminology I am talking visits.

A visit is actually a browser session. So if I visit your site and come back and visit your site again in 3 hours time, thats 2 visits the same day but still only 1 unique. But yes, if I visit your site everyday that adds up to 30 uniques a month for standard metrics purposes.

I am talking 500,000 uniques (a unique visit per 24 hours) in a month.

 

Doubtful, thus the reason for creating this thread!

 

There is no analytics package I have seen that agrees with your definition. And when working with ad firms to buy or sell, the use of uniques is understood to be unique human visitors. Usually people at ad firms will speak of uniques per day or overall "reach" per month. But if you say uniques per month .. then that means unique human visitors per month ... what they will usually call "reach".

"Uniques" in online marketing/analystics refers to "unique human visitors" to your site. There is no timeframe associated to them .. it's all in how you specify it.

Visits is defined as a session ... generally 30 minutes or 1 hour of inactivity ends a session.

If you say "500k uniques per month" then that means 500k unique people per month. It doesn't mean 500k unique visitors where the same visitor is counted again after 24 hours.

This is very easy to prove ... and I just confirmed it with 3 different anaylatics packages ... run your "uniques"/"unique visitor"/"absolute uniques" ... diff names for diff packages ... for a single week or month. Then run it again for the individual days in that time period. If you have ANY repeat visitors then you should see that the numbers don't add up.

Using your definition you only need 17k uniques per day to hit your 500k "whatevers"... the good news is with your budget you should have no problem hitting that number.

 

Wow. I guess I did something right then. I built up a game website from 0 to 500,000 unique visitors (NOT HITS) a month in roughly a 4-5 month period.. but get this... I didn't pay anything for advertising.

It's all about knowing the niche, the market, and knowing HOW to get word out. That's all. You don't need a $5k/mo budget to do it... lol that part just makes me crack up.

Keeping the traffic is the hard part. And no I didn't even get custom games made. That's step 2.
No I didn't use myspace. No I won't sell you the e-book on how to do it, cause there isn't one.

 

Game website with 500k uniques per month ... what kind of bandwidth does that take and what's the revenue range it brings in?

 

Condsider making one...if it's true what you say you have valueable info where people are willing to pay for

 

I agree with nitin. in Internet marketing terminology, unique visitors means "unique IP address", so your IP address is the code of your computer. So if you have got 500,000 unique IPs within 6 months then you will have 500,000 different people viewing your website.

500,000 unique IPs is dam impressive, and i think you are right TomN when you say you dont have to use an advertising budget to achieve this.

If you wana gain 500,000 unique IPs then think of something original, something that will make people take note regardless of where you are in the search engines. a niche prevails!!lol


Jazz

 

Sharing it with everyone will make it less valuable. Unless I sell it for $3000 a piece. but then that will propagate illegal replication of the information.

Also, the crux of selling the information would be the techniques will be saturated by everyone trying to do the same exact thing.

Think of VMC Satellite's tips on marketing their satellites.. They suggested using yahoo groups to achieve success. So what do you see when you goto Yahoo group postings? Hundreds upon hundreds of people doing exactly the same thing.

 

Hmm...interesting...never realized that!

I agree that the english language definition implies unique visits a month. But for whatever reason, a unique is considered within a 24 hour time period in the advertising industry as far as Ive seen things since 1999. Not sure why, maybe a sneaky way for publishers to up their numbers and pitch to advertisers. Time to relearn things I guess!

Heres a related note on uniques http://www.omniture.com/blog/node/14

 

running a free game website should have a competitive edge especially with the large demand in the online gaming industry, free gaming is a plus {last month games receieved 2.6 million unique searches, with free online games receiving 881k}. Here is one marketing plan
-Purchase the top 100 gaming related keywords on the ISDN. These will last for one year and cost about $1,200.
- Enroll in several CPA Incentivized programs that will credit members for playing your games for an established amount of time and then writing a review. eg cpastorm.com
- Create an ongoing game {s} contest that rewards top players and create a newsletter to members
- Establish a game forum and pay DP members, or other forum posters to post in it. You can get paid posters for anaverage of $0.10 per post, estimating about $10 per 1000 post.
-Employ permanent link exchange and create or hire a publishing network to assist in creating articles, back links and improve pr value.
-Buy targetted keywords on these top network that offer interstial or full website pop ads eg bravenet, or adbrite
-Use google, overture and msn to kick start your brand {CPC model}
-Finally buy 1 year of email drop to over 230 million users from email services such everone.net and gawab.com

I have used this model for an offshore gambling website and they did spend more, but on a ratio, it can work for you.

 

running a free game website should have a competitive edge especially with the large demand in the online gaming industry, free gaming is a plus {last month games receieved 2.6 million unique searches, with free online games receiving 881k}. Here is one marketing plan
-Purchase the top 100 gaming related keywords on the ISDN. These will last for one year and cost about $1,200.
- Enroll in several CPA Incentivized programs that will credit members for playing your games for an established amount of time and then writing a review. eg cpastorm.com
- Create an ongoing game {s} contest that rewards top players and create a newsletter to members
- Establish a game forum and pay DP members, or other forum posters to post in it. You can get paid posters for anaverage of $0.10 per post, estimating about $10 per 1000 post.
-Employ permanent link exchange and create or hire a publishing network to assist in creating articles, back links and improve pr value.
-Buy targetted keywords on these top network that offer interstial or full website pop ads eg bravenet, or adbrite
-Use google, overture and msn to kick start your brand {CPC model}
-Finally buy 1 year of email drop to over 230 million users from email services such everone.net and gawab.com

I have used this model for an offshore gambling website and they did spend more, but on a ratio, it can work for you.

 

What's the ISDN? Also, 1000 posts x $0.10 per post = $100.

 

$30K? I know in San Jose, CA you could buy a 3 month plug on one of the most visible billboards next to freeway for $18k. At least that's what it was about two years ago. It has bumper to bumper traffic 5 days a week 4 lanes, from 6am to 10am. If you live in San Jose, CA it would be hard not to know who you are by then. Then spend the extra money on online ads.

 

This is the jayde.com network of independent search engines.

 

Any traffic stat on that especially with the ROI

 

I got a good idea, i would do it but i can't code.
Hire a coder to make a nice website that allows you to guess the scores of upcoming football matches, or what ever you want.
Lots of kids will come to you site, like competing with each other to get the closest. Also, have prizes to people who hit it bang on like $10 or sumin.
This idea hasn't been done before and so i totaly original, its really worth a shot!

 

pay for advertising on high traffic websites