96 cent is nice. I usually get heaps of around 1 - 10 cents. I had one last week of 47 cents which I was happy with.
To me, the are still clicking, but the rates have dropped a lot. I used to get a $3.+ click about week a long time ago.
My highest was "ONE BILLION DOLLARS" a click so needless to say I am now retired! My second highest before that was $1.78 and I think it came from a post I did about bank CD rates...
This morning, I got 10 clicks for $0.69. You made more money with 1 click than I made with 10 clicks!!!
Get clicks of around 1.5 every few weeks - It is good to get a few 1.5 clicks instead of the usual .05 to .2 clicks
I rarely have clicks less than a dollar on most of my sites, find the best highest paying niches and make sure your site is the best, if not keep at it until it is, and the money follows...
I got $2.78 for one click. After my article site goes live, I'm going to solict authors for articles that are soaked with high paying keywords so I can see more click values like that one.