0.50cents for facebook per view impressions and i get Estimate: 148,000 impressions?

Discussion in 'General Marketing' started by Pray4Life, Dec 19, 2009.

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  1. #1
    Is that a good deal pay 0.50cent's and i recieve 5k impressions on my advertise, or should i go to pay them $ for clicks not impressions?

    Pay 0.50 and i get:

    Estimate: 148,000 impressions per day


    for clicks i will get:

    Estimate: 100 clicks per day

    0.50 cents
     
    Pray4Life, Dec 19, 2009 IP
  2. webmaster1105

    webmaster1105 Well-Known Member

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    #2
    You should pay for clicks because that is the real traffic... impression is good for branding only
     
    webmaster1105, Dec 19, 2009 IP
  3. Pray4Life

    Pray4Life Peon

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    #3
    Yea but i get estimated 2clicks/day for 0.50cents

    i'd rather give them .50cent for 4,000 impressions ..
     
    Pray4Life, Dec 19, 2009 IP
  4. lionjkt

    lionjkt Peon

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    #4
    I think impression not really good for you traffic, because if they not intersetr you ads they not click and traffic not come to you site. your traffic not count if they not click your ads. Thats mean you must pay for click.
     
    lionjkt, Dec 19, 2009 IP
  5. Mr.ty

    Mr.ty Active Member

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    #5
    :eek:
    too small for PPC
     
    Mr.ty, Dec 19, 2009 IP
  6. Sixsigma84

    Sixsigma84 Peon

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    #6
    It depends on your content.
    For instance, I had a website of the TV series "The Office".

    I selected then to pay only by impressions instead of by clicks, since I targeted that Ad to "The office" fans and members of certain groups and was sure that, if they saw the ad, they will be motivated to read the content. At the end of the day I've got 0.285% CTR with 118 clicks to my advert with only 1 USD spent that day.

    Conclusion, depends on your target.
    Impressions works very well for both branding and if your target is very accurate and specific.
    Clicks in other hands are more expensive and works well for paying and getting "sure results" (meaning reaching a specific click target).

    Hope this helps.
    Bye!
     
    Sixsigma84, Dec 20, 2009 IP