Hello, I am currently not profiting using Google Adwords, and I'm only getting a 0.21% click rate. Anyone got / want to offer some tips on fixing it? This is a content only text-based advertisement. I don't know how to activate my image one, but I added it too. We'll see. Anyone can offer some advice/services? Also, I am trying to get my advertisement on specific sites by using certain keywords, but its not working out. Anyone that can help? Thanks.
Decent impressions, with a reasonable ad position and a low CTR rate, generally = a poorly targeted ad. If you are getting decent impressions, that tells you people are searching with your keywords so they are having your ad displayed but are not being 'enticed' enough to click it. Use AdGroups with only a small number keywords (1 – 15 is ideal in my testing) with very targeted ads (that you are split testing) that uses the keyword in the ad headline and ad description. Work on improving your CTR with ad split testing to help improve quality score and thus lower bid prices. Many competitors still don’t do this very well. The sooner you get a keyword to a decent CTR and the longer it stays there, the better for you. Ad Split testing is easy in Adwords and if done correctly, will help build your CTR. Good luck.