On my first day there were also $0.01 click but then things changed. Now my lowest are between $0.05 and $0.10 - but are very rare.
I think we publishers need a bit more control over the ads that are shown on our websites. Without us, Google dies. I'm hoping when the Yahoo publisher is out of beta, more competition will force Google to offer more features, including cpm/click minimums. If the ad unit doesn't reach the minimum, the ad collapses or my alternate ad shows up. I do not want my visitors leaving my site for a penny.
Google dies without me! Err... Well that sentence is crap Google earns probably 90% out of Google.com, but still your idea.... Thats actually a very good idea. I am often thinking should I add adsense, or a banner of a website of myself. I do have commercial websites that I could add banners for, but I dont pay 50 cent per click, so if Google does, I rather add Google. When its only 1 cent a click I rather have my own websites there. Yeah good idea. A minimum, if not show my alternative suggestion. Google also should accept HTML as alternative. So that I just add Google HTML and can use my CMS to change my alternatives.
Network sites (adsense) in the first 6 months of 2005 contributed 47% of Google's total revenue. The result of replying out of haste, leads to nothing more than making yourself look foolish and pretentious. Without us, once again, Google dies. Source: http://investor.google.com/pdf/20050630_10-Q.pdf (page 19)
One cent for one click isn't the floor - on one site I had two clicks in a day which earned me a total of $0.01.
I've seen $0.01 long time ago, back when I have less-than-100 impressions per day. For you to make the $0.01 becoming $0.10, you need to increase your impressions, drive traffics to your site. This on assumption that the eCPM stays the same, which can be tricky.
You think so? I've run campaigns in the $x,xxx's with both the content and search networks on and the content network consistantly generates 2 - 3 times the number of clicks as the search network. If I had to venture a guess (and that's all it would be) it would be that at the present time the content network earns more for Google than the search network.
I used to get some pretty low clicks when i first put a site up.. They were like 3 cents maxium.. Then they went up to like 6 or 7 cents over time. I moved that site to yahoo and now it gets no clicks so I am no longer burdened with low-paying clicks!
Actually, the Google Network is more than just AdSense (or, to be specific, AdSense for content). It includes the premium publishers and the domain parking stuff and whatever other custom deals they might have running. It would be interesting to know the actual breakdown vis-a-vis AdSense for content and the other stuff.
Been there too... so I read everything about adsense in this forum and today I get clicks in the $1.xx range coming from $0.0x, better yet my visitors get more as the sites they visit are more related to what they are looking for. I'm quite far from the big guys but multiplying my click value by over 100 makes me happy.
You also need to remember that the revenue Google gets from AdSense isn't nearly as profitable as the other revenue. They have to share these revenues with us. The ads they display on their own site are much more profitable. I don't think Google would like to lose the revenue they get from AdSense publishers, but I don't think it would kill them either.
If they lost all revenue generated from the content network it would "kill" them - no doubt about. How many companies out there can lose 1/2 (if not more) of their gross revenue and survive? Not many.