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$0.01 per click VS. $5.00 per click

Discussion in 'Pay Per Click Advertising' started by verybigkitty, Aug 12, 2007.

  1. #1
    This is probably a stupid question, but I don't have much experience with this kind of stuff so idc. Anyway, I noticed that people can buy ads on www.adtoll.com for like $0.01 per click for whatever, but on Adwords, people have to pay like $5.00+. So what is the difference? Even with everything targeted on adtoll, it is still $0.15 max.
     
    verybigkitty, Aug 12, 2007 IP
  2. verybigkitty

    verybigkitty Peon

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    #2
    Must not be a stupid question..
     
    verybigkitty, Aug 13, 2007 IP
  3. ebyun84

    ebyun84 Peon

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    #3
    the quality of your traffic.
     
    ebyun84, Aug 13, 2007 IP
  4. BigWill

    BigWill Peon

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    #4
    Because on google people are searching for the product while on adtoll you are trying to get them to buy it

    And yeah the quality of traffic. I do some free email stuff that converts 1/3 with google but on other ad type networks i'll do 1/500
     
    BigWill, Aug 13, 2007 IP
  5. populartemplate

    populartemplate Banned

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    #5
    Cause, those $5 clicks come from usually sponsored listing, which is when someone googles up the keywords. On adtoll, your ad is placed on a site, there will be many accidental clicks compared to getting listed on a sponsored section of google.
     
    populartemplate, Aug 13, 2007 IP
  6. sumone

    sumone Active Member

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    #6
    it depends on traffic
     
    sumone, Aug 13, 2007 IP
  7. sumone

    sumone Active Member

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    #7
    probably unique traffic
     
    sumone, Aug 13, 2007 IP
  8. john269

    john269 Notable Member

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    #8
    There's alot of difference.

    Adtoll is rather a new company and Adwords is not.
    Adwords can send more volumn
    Adwords has more reputation.
    Adwords has a better and more well known brand mainly because they have been around for much longer
    Adwords traffic quality may be better aswell.
    There are more advertisers bidding against each other in Adwords
    Etc...
     
    john269, Aug 13, 2007 IP
    yyyk9 likes this.
  9. yyyk9

    yyyk9 Peon

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    #9
    Adwords have much stricter guidelines for websites, while adtolls generally accept all sites without much consideration.
     
    yyyk9, Aug 13, 2007 IP
  10. naseerhaider

    naseerhaider Active Member

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    #10
    I totally agree.
     
    naseerhaider, Aug 14, 2007 IP
  11. CustardMite

    CustardMite Peon

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    #11
    You don't have to pay $5 per click on Google.

    As long as you manage your Quality Score (Google's measure of how relevant your site/advert/keyword are to the searcher), you can pay almost as little as you want.

    Very few of my minimum bids are more than about £0.05 ($0.10), though I often pay more than that because the traffic is worth the money.

    If I'm getting clicks at £0.25 each, and 1 in 10 buy a television, then why wouldn't I want the traffic?

    It's true that there are keywords that require bids of £3+ to appear on page one, even with a good QS, but they tend to be for very valuable things like mortgages, loans etc, so of course people will be willing to pay a lot for them...
     
    CustardMite, Aug 14, 2007 IP
  12. designerz

    designerz Banned

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    #12
    Yeah, it'd be the quality of your traffic.
     
    designerz, Aug 14, 2007 IP