$0.01 per click VS. $5.00 per click

This is probably a stupid question, but I don't have much experience with this kind of stuff so idc. Anyway, I noticed that people can buy ads on www.adtoll.com for like $0.01 per click for whatever, but on Adwords, people have to pay like $5.00+. So what is the difference? Even with everything targeted on adtoll, it is still $0.15 max.

 

Must not be a stupid question..

 

the quality of your traffic.

 

Because on google people are searching for the product while on adtoll you are trying to get them to buy it

And yeah the quality of traffic. I do some free email stuff that converts 1/3 with google but on other ad type networks i'll do 1/500

 

Cause, those $5 clicks come from usually sponsored listing, which is when someone googles up the keywords. On adtoll, your ad is placed on a site, there will be many accidental clicks compared to getting listed on a sponsored section of google.

 

it depends on traffic

 

probably unique traffic

 

There's alot of difference.

Adtoll is rather a new company and Adwords is not.
Adwords can send more volumn
Adwords has more reputation.
Adwords has a better and more well known brand mainly because they have been around for much longer
Adwords traffic quality may be better aswell.
There are more advertisers bidding against each other in Adwords
Etc...

 

Adwords have much stricter guidelines for websites, while adtolls generally accept all sites without much consideration.

 

I totally agree.

 

You don't have to pay $5 per click on Google.

As long as you manage your Quality Score (Google's measure of how relevant your site/advert/keyword are to the searcher), you can pay almost as little as you want.

Very few of my minimum bids are more than about £0.05 ($0.10), though I often pay more than that because the traffic is worth the money.

If I'm getting clicks at £0.25 each, and 1 in 10 buy a television, then why wouldn't I want the traffic?

It's true that there are keywords that require bids of £3+ to appear on page one, even with a good QS, but they tend to be for very valuable things like mortgages, loans etc, so of course people will be willing to pay a lot for them...

 

Yeah, it'd be the quality of your traffic.