$0.00 after conversions. (don't include taxes or anything like that) If I were to spend some money promoting my website, but after conversions I made around the exact profit back would that be logical? Would that be good for bussiness to get lots of traffic and exposer and customers, but make no profit? This is very hypothetical. Would this be pointless? Time Consuming and wasteful?
Agree, Its not logical . However it depends. Not all kind of business survives on adwords. Have you tried optimizing your ads ? checking which keywords are giving you customers ? If you have made sales and got customers there are chances (much better) that you are gonna make good out of it
Maybe your keyword is not targeted, for example you sell "forex robot", the best keyword for this campaign would be "buy forex robot" instead of "free forex robot", because peoples who clicks on "buy forex robot" is expecting to make a purchase, and peoples who clicks on "free forex robot" is expecting freebies.
Great point dude! The people who I know who do big figures in IM 7 figure earners (Super Affiliates) actually lose money on the front end. Thats right LOSe money. They make up for it by having a slick back end - Offring big ticket items on the back end / Coaching bigger products ect. The affiliate competing againgst these guys has a much harder time as they are only gettinga certain percentage of the leads they generate - Strange but true - You will not hear many people say this in forums but this is how it works.
Yes, more exposure in general is always good and brings plenty of potential. Just because you aren't making money immediately doesn't mean it is wasteful. You will need ways to monetize the new traffic and contacts you have.
Most important about running an Ad at Google is targeted keywords try to use the best required keywords for that besides when designing your Ad try to use as much as possible keywords you are using
It's not a bad thing to Break Even, it's actually good as you will create a customer base who in turn will advertise for you if they liked your service, So they will tell their friends or post your site on FaceBook or on their own site... So it will create a giant chain reaction of events!