With any marketing methodology a business cant be successful to achieve there maximum momentum.And a potential marketing modulation can reach you sea of SUCCESS and worthless marketing methodology or planning ruined your business to hell…..Now the point is which marketing module should you consider?That depends on how much budget you have and what type of product you want to sell for…and where you want to market your product….(or you can consider as 4p’s marketing fundamentals).Search Engine Marketing and Search Engine optimization is proven marketing channel on today’s digital world…. Search Engine Marketing is started approximately early 2000 , when Google just came to the search market with their unique concepts…and within few years Google became the search giant and worlds No.1 website and search engine marketing and search engine optimization got a rocket speed up to establish as a most effective & affordable marketing channel…The reason behind the speed up success story of search engine marketing is ROI..the return on investment…where investment is minimum but return is observable….Search engine optimization is process by which you can expect huge amount of targeted traffic to your website and which convert into sales..If you are a small business man, if you have website..and cant be found on Google,then its worthless to the world…Today, search engine optimization not only used for ranking , but its equally important to manage and maintain your brands online reputation… Google can get your brand a solid identity and marketing exposure.Google is becoming smarter than your thought to refine there search results and reduce the spam…so before sign up any search marketing strategy,be sure that your SEO techies..are well practiced with their white hat strategy..one single spam/scam can turn off your online business.
Thanks for the information that you shared these will be a stepping stone especially to those who are planning to run a business online.
Did you really just say search engine marketing started in 2000? I was pioneering seo in the late 90's, securing top spots in many of the top search engines at the time such as AltaVista, Lycos and many more so, it started years before Google was around. Google just added a new twist to calculating the popularity of a site to determine where it should rank for relevant keywords.
Joe..I wrote the post based on Google, its my mistake that I didnt considered the point..search engine marketing for Google,Yahoo and Bing...thank you for your close attention...As I know the term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover seo,paid listing,online marketing strategies for businesses/individuals from wikipedia.