Exactly. I am not a "Pro Google" a*s kisser, but if you were at helm of Google what's more important the advertiser or publisher? The way I see it is Google is doing what they need to do. In 04-05 many publishers were making $$$$$$ with Adsense. I have not spoken to or heard one story where earnings for publishers have increased. My guess is all publishers were effected by smart pricing and other changes that resulted in a major decrease in earnings. Some more than others. In 04-05 I bought a house with my Adsense earnings. I think Adsense was a very generous program in those days. Now I use it as a traffic tool that has the odd pleasant perk when logging in. Since Google has declared "all-out-war" on duplication and spamming more and more of these types of threads are surfacing in forums. Sometimes you need to look at yourself and what it is you are doing online. It seems to me Google is setting the bar so high only the strong survive online. Spam and manipulation of a SERPS (SEO) is obsolete. The way to rank at Google now is more of a mystery than ever before. Perhaps these cold hard facts have something to do with the growing number of webmasters screaming "evil empire"? H