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£55 Minimum Bid On New Account

Discussion in 'Google AdWords' started by CustardMite, Sep 22, 2008.

  1. #1
    Here's an interesting thing.

    We've just taken on a new account, and despite having no account history, some of the new keywords that we set up had a £55 minimum bid (according to Adwords Editor, 1/10 according to Google Adwords).
    SEMrush
    The keywords related exactly to what the client's website does, and the advert was highly relevant and well-written. They haven't bid on these keywords before, and there is no ambiguity in the keywords.

    The keywords are long-tail, but not excessively so. The subject matter is Van Insurance, which is admittedly competitive, but this is the minimum bid that I'm talking about, not the page one bid.

    Am I the only one that thinks £55 ($110) minimum bid is excessive?
     
    CustardMite, Sep 22, 2008 IP
    SEMrush
  2. Toonarme

    Toonarme Peon

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    #2
    £55 per click!! Blimey! You need to query that one! Excessive isn't really the word...
     
    Toonarme, Sep 22, 2008 IP
  3. rimroll

    rimroll Peon

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    #3
    remember that all bids are converted to usd before the google 'auction' and that the max bid google allows is $100 usd

    i assume based on this that your client is (website) blacklisted for some reason and however hig the bid is google will never show the ad
     
    rimroll, Sep 22, 2008 IP
  4. CustardMite

    CustardMite Peon

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    #4
    It's only for a few of the keywords - most are in the region of £2 - £10. Not sure why, but I am querying it...
     
    CustardMite, Sep 23, 2008 IP
  5. rustybrick

    rustybrick User ID 3

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    #5
    I would love to see a screen capture. :) I trust you, but I want to see those numbers.
     
    rustybrick, Sep 23, 2008 IP
  6. trishan

    trishan Peon

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    #6
    I would like to see the big G's response.
     
    trishan, Sep 23, 2008 IP
  7. CustardMite

    CustardMite Peon

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    #7
    Here's a screenshot from Adwords Editor (obviously, can't see this number in Adwords any more).
     

    Attached Files:

    CustardMite, Sep 23, 2008 IP
  8. narsticle

    narsticle Peon

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    #8
    eek, that keyword must have an awful history on Google.
     
    narsticle, Sep 23, 2008 IP
  9. CustardMite

    CustardMite Peon

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    #9
    It's to do with vehicle insurance - it's really not a long-tail keyword, and there's no reason that it should have a poor history...
     
    CustardMite, Sep 24, 2008 IP
  10. rustybrick

    rustybrick User ID 3

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    #10
    That is great, thanks!
     
    rustybrick, Sep 24, 2008 IP
  11. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #11
    I'm curios what the estimated first page bid is?

    I wrote about this (although not with a minimum bid that high!) in my AdWords FAQ post... I wonder if the following will play out in your situation?

     
    GuyFromChicago, Sep 24, 2008 IP
  12. Michael T.

    Michael T. Active Member

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    #12
    Well $55 is really a lot for one click.

    It is a new account and a new campaign but...
     
    Michael T., Sep 24, 2008 IP