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New Yahoo! feature launched – Click Filter Report

Discussion in 'Yahoo Search Marketing' started by YahooPete, Apr 23, 2008.

0
  1. #1
    All,

    We’ve launched the Click Filter Report, which is a new report that provides information about the number of clicks on your ads that our Click Protection System has identified as invalid and, as a result, we did not charge you for.

    You can find the Click Filter Report under the “Reports” tab in your account: Just select “Click Filter” in the “Traffic Quality Reports” section of the Reports Navigator on the left side of your screen.

    The report can be customized with the following data:
    •Impressions
    •Clicks
    •Invalid Clicks
    •Invalid Click Rate
    •Click-through Rate (CTR)
    •Cost
    •Average Cost-per-Click

    We’ve posted a more detailed article about the Click Filter Report on the Yahoo! Search Marketing Blog: http://www.ysmblog.com/blog/2008/04/22/click-filter/


    Hope this helps!

    - YahooPete
     
    YahooPete, Apr 23, 2008 IP