How to use {keyword} in Destination URL

Discussion in 'Google AdWords' started by mharad, May 14, 2007.

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  1. #1
    Trying out my first campaign with dynamic keyword insertion in the destination URL. I set up the URL to be something along the lines of www.abc.com/?search={keyword}.

    When I test out the ad in search results, though, I land on error search page, as the search term used was "{keyword}". (In other words, the keyword was not passed.)

    I just changed the URL to include {keyword:default text}. Was that my only problem or did I do something else wrong?

    Thanks!
     
    mharad, May 14, 2007 IP
  2. MarketingJunkie

    MarketingJunkie Active Member

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    #2
    Yes, you won't see the variable information on a test click...

    ... But you will on a live click.

    By the way, here's the variable strings I use on every Google Adwords' campaign -- very cool data:

    http://www.marketing-ideas.org/index.php?source={ifsearch:GoogleAdWordsSearch}{ifcontent:GoogleAdWordsContent}-{keyword}-{creative}-{placement}

    By the way, the {creative} data is a serial number of the ad used to generate the click... so what you do is login to your Adwords' campaign and use the search feature -- it will show you the clicked ad... very cool.
     
    MarketingJunkie, May 14, 2007 IP
    Micromag likes this.
  3. Micromag

    Micromag Well-Known Member

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    #3
    Micromag, May 14, 2007 IP
  4. karamkshetra

    karamkshetra Peon

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    #4
    Wow I never knew that we actually use such strings.
    Thanks marketing junkie
     
    karamkshetra, May 14, 2007 IP
  5. MasterG

    MasterG Peon

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    #5

    Hi I'm a baby in adwords I know only DKI but for {creative} {placement} (ifsearch:GoogleAdWordsSearch} {ifcontent:GoogleAdwordsContent} I've no idea about it. Could you please explain?
     
    MasterG, May 15, 2007 IP
  6. MarketingJunkie

    MarketingJunkie Active Member

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    #6
    Always a pleasure to serve you, karamkshetra.
     
    MarketingJunkie, May 15, 2007 IP
  7. MarketingJunkie

    MarketingJunkie Active Member

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    #7
    The best way to see the Dynamic Keyword Insertion tool in action is to view your web logs and actually look at the data...

    ... I personally use (and love) a little-known Flash-based and open source web statistics program called TraceWatch.

    The problem with TraceWatch is it's difficult to install (unless you're a programming pro)...

    ... But the good news is John Saya offers a self-installer -- and that's free, too at:

    http://www.cgiconnection.com/tracewatch

    Once installed, you're able to see the DKI data in a glance (rather than riffling through your web logs trying to track it down).

    The only odd piece of data is the {creative} code... it's a long string of numbers -- that's the serial number of the ad that generated the click to your site... here's the cool part -- when you log into your Adwords' account and use the "Search" box with this number, the ad shows up -- I use this all of the time to see which ad generates the most amount of subscribers to my site (and just about every time, the ad with the best-performing clickthru rate is NOT the ad that generates the most amount of subscribers).

    Disclaimer: I'm John's marketing consultant so I'm biased about his company... but I only promote stuff I love to use myself.
     
    MarketingJunkie, May 17, 2007 IP