£55 Minimum Bid On New Account

Here's an interesting thing.

We've just taken on a new account, and despite having no account history, some of the new keywords that we set up had a £55 minimum bid (according to Adwords Editor, 1/10 according to Google Adwords).

The keywords related exactly to what the client's website does, and the advert was highly relevant and well-written. They haven't bid on these keywords before, and there is no ambiguity in the keywords.

The keywords are long-tail, but not excessively so. The subject matter is Van Insurance, which is admittedly competitive, but this is the minimum bid that I'm talking about, not the page one bid.

Am I the only one that thinks £55 ($110) minimum bid is excessive?

 

£55 per click!! Blimey! You need to query that one! Excessive isn't really the word...

 

remember that all bids are converted to usd before the google 'auction' and that the max bid google allows is $100 usd

i assume based on this that your client is (website) blacklisted for some reason and however hig the bid is google will never show the ad

 

It's only for a few of the keywords - most are in the region of £2 - £10. Not sure why, but I am querying it...

 

I would love to see a screen capture. I trust you, but I want to see those numbers.

 

I would like to see the big G's response.

 

Here's a screenshot from Adwords Editor (obviously, can't see this number in Adwords any more).

 

eek, that keyword must have an awful history on Google.

 

It's to do with vehicle insurance - it's really not a long-tail keyword, and there's no reason that it should have a poor history...

 

That is great, thanks!

 

I'm curios what the estimated first page bid is?

I wrote about this (although not with a minimum bid that high!) in my AdWords FAQ post... I wonder if the following will play out in your situation?

 

Well $55 is really a lot for one click.

It is a new account and a new campaign but...