How to get good response from Email Marketing

Discussion in 'General Marketing' started by Rob_Reader, Dec 2, 2008.

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  1. #1
    Hello,

    I am doing email marketing for my offshore software development company, on an avg i ll be getting 10 to 12% of open rate & very few clicks.....

    Anyone could suggest me that how do i increase my Open rate and click through..

    from last one month i have run 6-7 email campaigns across the globe with different different subjects but not at all satisfactory response i got..

    Thanks,
    Rob
     
    Rob_Reader, Dec 2, 2008 IP
  2. gagandeep4687

    gagandeep4687 Banned

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    #2
    Good Content is the most important thing . Just have good content and people will automatically start visiting your website
     
    gagandeep4687, Dec 2, 2008 IP
  3. Rob_Reader

    Rob_Reader Peon

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    #3
    Hey,

    Thats true content is play the major role and i am trying to put more and more catchy content in my mailers but it seems like ppl are no more interested in such industry........

    I am not able to track the reason for this .....

    plz suggest some more points so that i could be increase the responses on my campaigns....

    Thanks,
    Rob
     
    Rob_Reader, Dec 2, 2008 IP
  4. vurle

    vurle Peon

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    #4

    Hey,

    I have a website, what i want to advertise with email marketing. I have never seen, that anyone makes advertising to same products.. Maybe you can send to me yours email address, so we can talk about?

    Regards, John
     
    vurle, Dec 2, 2008 IP
  5. Rob_Reader

    Rob_Reader Peon

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    #5
    Hello John,

    You can contact me anytime on .....
    skype ID: ankur.murdia
     
    Rob_Reader, Dec 3, 2008 IP
  6. johnmcgrath

    johnmcgrath Peon

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    #6
    The content should be interesting and eye catching. While doing the email campaign most often we left with the outdated and inaccurate contacts. An online business directory will help you to get updated contact details. This will definitely help you to get better response and sales leads.
     
    johnmcgrath, Dec 3, 2008 IP
  7. ErikJ

    ErikJ Peon

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    #7
    maybe you are sending emails to people not in the market for your products/services I would try more direct approaches like ezine advertising
     
    ErikJ, Dec 3, 2008 IP
  8. abook

    abook Peon

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    #8
    make sales oriented content, i suggest you to purchase software which help u to do email, sms marketing and manage your contacts as well - http://www.abook.in
     
    abook, Dec 3, 2008 IP
  9. Tom Lindstrom

    Tom Lindstrom Well-Known Member

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    #9
    Email marketing works best if you give value to the subscribers by sending them useful information and not sales pitches all the time.The problem is to get them on the list first, this can be done by offering a superb bonus that cannot be found anywhere else.
     
    Tom Lindstrom, Dec 3, 2008 IP
  10. Ian Seth

    Ian Seth Peon

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    #10
    You need to work on Your headlines! Also check if Your getting targeted leads, i.e, they are interested in what You have to say and sell.
     
    Ian Seth, Dec 3, 2008 IP