"Down & Dirty Tricks to Increase Cick-Thru-Rate....?"

I am looking to see if you guys have any tricks to increase CTR.

Mine are:

Quotation Marks
Adding Chracters and Numbers when I can
Saying words like "Yo".
Saying something very offbeat
Capitalizing first characters of domain, (example: www.GoodCatFood.com)
Filling Up the entire ad.
Loading the ad with keywords
Small ad groups targeted exactly for the ad
Using Question Marks
Captalizing the first word..

What are yours?

 

I know everyone is always trying to get the highest CTR possible, but I also like to try and prequalify my traffic.

This means putting things in the ad that will eliminate some clicks, thus reducing CTR, but in effect spends less and increases conversion rate

its just something to think about when trying to get all that traffic...

 

Yep. Sometimes I state the price of my product so they do not think its free..

 

you can also include terms like

Alert
Scam
Fraud
Buy
Purchase


these terms tend to draw attention

 

Thanks buddy. Anyone else have any tricks?

 

I always start with a question like:

Do you think Sarah Palin is hot?
Spending less gas because of higher prices?

I only promote zip/email submits

So after that I do the freebie part

 

What Rob says is right, it's the ROI/Cost Per Conversion which is ultimately where it matters.

I use things such as "Small Outlay" if there is a starting up cost involved.

The CTR goes down, but at least they know beforehand that they will have to part with their money, eventually.

 

Hi,


Starving your PPC advertising budget so your ads are seen intermittently,
Including content and search networks in the same ad words campaign and/or retaining the content network when it does not perform

Google quality score takes into account a number of factors that attempt to measure the relevancy of the ad copy and landing page for each keyphrase. One of these factors is the historic click through rate of the individual keyphrase (by match type) and the CTR of the account as a whole.

 

I use the triangle KW ad Look.

100% Free Get Freebies
There's nothing like 100%
100% Free items all yours
www.[B]100[/B]percents.com


of course that website is fake and you shouldn't click on it, it's just an example how the eyes get attracted to the left to right to left look of the ad. lol

 

Apart from the ones you've also mentioned, I use a lot of negative keywords. If you look through your Search Query report in AdWords, you'll often see search terms that triggered your ads, but are obviously not someone looking for your product (especially if you're broad matching general terms). Most just click out of curiosity and you'll see on the same report it doesn't result in a conversion.

So if you include negative keywords, it filters out the useless impressions so your CTR improves due to quality.

 

Is that really ok to do?

 

Pipes: Yes.

I ran a campaign optimizer once, and google suggested me to do this even.

 

Thanks for verifying it Malmsteen.

 

Google allows you to put your phone number in the ad.