Are there any guys ho use adsense on a wallpapersite, and can you tell me if you have the same massife drop in cpm????? This is not normal ,cpm drops on my site about 50%. This cant be the effect of the financial crisis, or is it
read this will explain http://www.sitepoint.com/blogs/2008/11/13/is-googles-ad-biz-start-to-unravel publishers are switching to cpc over cpm as the advertisment budgets are being titend due to economy
CPM CPM means Cost Per Thousand. (M is the Roman numeral for thousand - and so Cost Per Thousand). This is the amount you will pay the ad-network or website publisher to show your ad a thousand times on their website or across their ad-network. Whether your ad is shown only once to each visitor (Unique Impressions) or any number of times - is something that you will have to work out with the nad-network or the website. CPM rates were once (pre yr 2000 bubble-burst era) as much as $75, but have now dropped to as little as $1 CPM. What is Google Smart Pricing? Google Smart pricing is designed to help advertisers to improve the effectiveness of their advertising campaign over Google content network. As a result, Google is making less money since the cost to advertisers is reduced in order to provide a strong ROI. Indirectly, smart pricing affects the earnings of AdSense publishers because they are paid lesser. Unfortunately, smart pricing is not just affecting publisher's earning on one AdSense site, it affects the entire AdSense account. Regardless of the high performance of other AdSense sites across the AdSense account, if one of your AdSense sites is smart priced, all of your AdSense sites will be affected. AdSense publishers are earning less because of the low cost-per-1000-impressions (CPM). You could find AdSense publishers revealing their CPM in a forum when their accounts have been smart priced. They normally have low CPM ranging from $1.50 to $5. However, low CPM does not necessary implied that your account has been smart priced. AdSense sites in lower earning niche generally have lower CPM. What can AdSense publishers do to avoid being smart priced? The best way to ensure your AdSense site is not affected by smart pricing is to create a good environment for advertisers and your readers. Creating compelling content for your targeted readers is as important as providing good user experience on your site. The more targeted traffic to your AdSense site, the better quality clicks for advertisers. Some AdSense publishers maintain good quality AdSense sites as well as "less than quality" sites under a single AdSense account. They are facing the risk of getting their AdSense account smart priced because any of the “less than quality†AdSense site does not perform well could be smart priced easily. The increase in revenue of putting these "less than quality" websites could be less than the loss of revenue due to smart pricing on the entire AdSense account. The smart pricing system should not only be viewed as a system to protect the interests of AdWord advertisers. It is also a system that indirectly benefits quality AdSense sites in the long term. The smart pricing system could force some AdSense publishers to drop those ‘low quality’ sites. Perhaps with more quality sites, this could boost the advertisers' confidence to advertise in Google content network. Hence, it will bring more competition for keywords. Eventually, AdSense publishers will benefit from the high paying keywords.
in matter of cpm you should use other advertisers if you have a website with huge traffic. The right cpm program can pay good cash for cpm impressions.
Read my previous post on DP. It could be that you got smart priced by google. Also try increasing your CTR with psychological ad-placement.
wonder if you took a look at his ad rates pages and the CTR off his site. There is no way he can make $2000 per day from adsense. Secondly, the rates which he is offering for large banners / prime spots are $1000 - $3000 for entire year, why would anyone do that when one make $2000 a day? Wont that be insane? Maybe you should do a good research and lateral thinking before boosting off someone whitout ahy data. As for Adsense, they are now seem to be working on a 20-80% split, where 20% is yours unlike the good old days. Just because a site is into case study does not mean it is the best earning site.
In wallpaper sites you must use image ads which works better and give good return too . Many good publisher says that image ads give more cpm than text ads .