1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Shanghai Xingguo Net Technology Co., Ltd: Biggest Benefit

Discussion in 'Domain Names' started by Abiao25, Jun 10, 2008.

  1. #1
    Shanghai Xingguo Net Technology Co., Ltd: Biggest Benefit Of Using A Long Web Domain Name As A Marketing Strategy​


    The article was from Shanghai Xingguo Net Technology Co., Ltd

    In the world of 21st century, it is no longer surprising to find that most business had already establishes a web presence to support their brick-and-mortar businesses. There are many advantages of establishing a web presence on the Internet such as selling globally to prospective customers and disseminating information to the public.

    Most business owner would have already understood the importance of a web presence to their business. What most of them had failed to understand is that the domain name in their website can contribute significantly to their online marketing strategy.

    First, we look at a few rules of a good domain name. Most would agree that a good domain name should:

    1) be able to describe your business when people first look it.
    2) include hyphen in between the words to make it easier to read.
    3) have an appropriate .com, .net, .biz, .info, .org to reflect the nature of the business.

    What I differ in opinion is that a long domain name "mysuperduperbrandflyingsite.com" can be as effective as a short domain name "superduper.com" depending on the context where the domain name is used. Many people would definitely disagree with me on this point as they believe that a short domain name is easier to remember. However, a long domain name can be just as effective depending on the context where it is used.

    Having a catchy long domain name such as http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com/ would definitely helps to draw attention to your business promotion rather than promoting your website name http://www.yourcompanyname.com which is mundane.

    When people reach http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com, you can communicate a short sales message before driving them to the appropriate web page.

    Thus, depending on the context where the domain name is used, a domain name can actually help to make or break your overall marketing performance.
     
    Abiao25, Jun 10, 2008 IP
  2. Abiao25

    Abiao25 Peon

    Messages:
    48
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Thanks for your reply. I learn much from this forum. And I will learn more from you.
     
    Abiao25, Nov 13, 2008 IP