I have been wanting to ask this question for you time while here on DP forums. Most people are consistently and constantly writing Web copy for the search engines my question here to all on the form is this correct should you write Web copy for products and service for receiving customer satisfaction. Or shouldFocus and concentrate on writing for the search engines such as MSN.com yahoo.com and google.com? I think there is a fraction origin of that calls for two separate types of content writing issues I just wanted to know from all the years of search engine optimization and content writing which of these two factors are more important>>>>>>>>
I think you should write copy that looks and sounds normal, yet, you should never ignore the fact that proper keyword saturation does make a difference. Of course, you could have the best articles in the world, and they won't get a single visit if they're not properly fine tuned toward one keyword phrase.
My approach is to write the articles for readers, with the notion of SEO in mind. Even if you can get a lot of visitors, you will not be able to make money if all the articles in your site are rubbish.
I agree 100% multiple keyword phrase in any search engine will optimize webpage is key to traffic and longevity are or web page. Making the difference by harnessing the most up-to-date information as far as search engine optimization and content writing are concerned is the most essential and common factor...........
Its all about striking the balance really, if you are targeting the right keywords for the actual content of your site then they should probably appear fairly densely anyway. But as a general rule I would aim at users.
I agree that the best sales copy in the world won't mean anything if people don't get a chance to read it. I know what you're saying, though, because the more one caters to the search engines the less natural their Web copy sounds and flows. I hope this will improve with time. Give the search engines some time to refine their algos and hopefully proper grammar and TRULY well-written content that targets PEOPLE rather than web spiders will finally see the search traffic that it deserves. I was trained in Business/Marketing, not Computer Science or IT, and the transition to Web marketing has been a frustrating journey. I can say with some certainty that the technology that fuels Web marketing still has a ways to go. Marketers are still having to conform to the technology instead of the technology conforming to marketers. There is an opportunity in all of this so I'm not complaining just calling it how I see it.
I think were gradually beginning to see this become a reality - think back a few years and Google ranked sies with hundreds of keywords stuffed in hidden text. The bots are getting more sophisticated and I think as time goes by content will mean more than links and on page optimisation.
ScottyGil thanks for the inclusion. ScottyGil you as a professional know the grounds understanding of professional web copy! I have a question for you as far as web design goes do you think that the content being added to these websites has to be written in a certain way or do you think that the web copy should be focused on the search engines and how they crawl algorithms is a general question>>>>>>>>>> Absolutely. The search engines have come a long ways and Google has lead the battle. I'm not trying to criticize too much, in fact I applaud those who have brought us this far, but if you compare Web marketing in it's current state with traditional "brick-and-mortar" marketing, it becomes clear that Web marketing is still in it's infant stages and there's still plenty of room for improvement.
when it comes to traditional base marketing online information and data is indexed at high levels. Any article or social bookmark you have linking back relating back to excellent web copy or Internet content about products and services will embark upon that person's information or metadata meta-tagging website this will promote, products and services. As far as brick-and-mortar is concerned Internet marketing has dominated the search engines for years. Although it is one of the most complex controversial places to do business online. As a professional web copy an Internet marketer what I found is that most people get frustrated very quick and their business fails within one year because he forgot the main purpose of why they got on the Internet in the 1st Pl..
Hi Aaron111, thanks I think a lot of it has to do with the marketing strategy for the site. For instance, if you have the resources to run an online marketing/advertising campaign, than you have more room to cater to the audience rather than the search engines. If money is an issue, which it usually is, than yes focusing your web copy on the search engines is the way to go, but you have less control. Ultimately, the success of the site won't rely purely on Web design, SEO or Web marketing, but whether the site offerings are competitive and offer value. That's what drives conversions and that's what people are really looking for online.
There's a whole new dimension being added to Internet marketing and I'm just trying to share some insight. There are many traditional "brick-and-mortar" marketing techniques that are being successfully applied online and not all successful Web marketing campaigns involve the search engines. I understand the history of the search engines and the prevalence of Internet pure-plays. I'm just suggesting that traditional marketing strategies will continually integrate with Web marketing and change the nature of the game.
Like many great marketers on the web will tell you. Do not make your web pages for Google, make sure you write clean code but make sure your write your web pages for the people and by doing that you will end up writing it the way google actually wants it because after all they are trying to get relevant websites with great content listed first on their search engines. I also see so many people so scared of the big G that they end up not getting much traffic where a person who does not solely focus on this will have the traffic pouring in. I am not saying blackhat methods at all because that will hurt you in the short and long term but there are many ways to drive traffic to your website other than google.
I always write my content for people, I don't particularly care about the search engines unless I am making a static website. For instance on my blog the only effort I put into SEO is the tags/keywords/categories, etc. but with a Squidoo page I would make sure to optimize my lens.
You should always write the content for the surfer keeping in mind about SEO. Google webmaster guidelines itself clearly states that, you should write for the surfers and not for robots. Moreover writing for bots can affect the usability of your site as well as monetization. But you must be SEO conscious while writing so that you can chose the right title etc.
Gallito thanks for the reply I guess writing content for people meeting for products and services versus Google search engine has more meaning. Sometimes writing content can be frustrating that's why I started this thread. some of my customers are concerned about the search engines indexing your webpages. so my answer to them is the overstuffed keywords and keyword phrases focusing on the product not just the key phrase that the content surrounding the major key phrase of that webpage.>>>>>>>>>>>>>Gallito --- what you think of the strategy as far as optimization is concerned