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Direct Linking to Merchant's Website

Discussion in 'Google AdWords' started by arthro, Nov 7, 2008.

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  1. #1
    arthro, Nov 7, 2008 IP
  2. Buddha

    Buddha Peon

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    #2
    yes, but u have to check the merchant terms. some allow. some don't.
     
    Buddha, Nov 7, 2008 IP
  3. truckerjim

    truckerjim Peon

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    #3
    Read Google's suggestions for improving Quality score!
     
    truckerjim, Nov 8, 2008 IP
  4. JustinHart

    JustinHart Guest

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    #4
    should be fine... i agree though, make sure you look at the TOS
     
    JustinHart, Nov 8, 2008 IP
  5. JackHeskett

    JackHeskett Peon

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    #5
    Although not a very nice task sometimes, read the small print!
     
    JackHeskett, Nov 8, 2008 IP
  6. tchr52170

    tchr52170 Active Member

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    #6
    Read before deciding to link. the fine prints can be tricky. Usually, we tend to rush and think that they are all similar.
     
    tchr52170, Nov 8, 2008 IP
  7. SaadSEO

    SaadSEO Banned

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    #7
    Well according to the new google adword TOS, your display URL and the destination url has to be the same domain.

    So If your display Url is - www.yourdomain.com and your destination url is www.marchant.com/product.html then it will be against the TOS.

    And if you directly put your marchant's url in place of the display URL then you may be violating the terms of the merchant.


    Best way is to make your own landing page and use your own domain. Ofcourse there is one way to overcome this problem but its not 'suggested' :) so I wont write it in this public forum.


    For Improving your Quality Score:

    1. Emphasize on your Ad Copy -- Higher the CTR, the Better your QS will be.
    2. Emphasize on your Landing Page - Title, Heading, Body should have your keywords that you are bidding on.
    3. Include Privacy Policy, Contact information in your landing page.

    These are just some of the basics. Hope this helps.




     
    SaadSEO, Nov 9, 2008 IP
    pipes likes this.
  8. Scar

    Scar Peon

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    #8
    Yeah, but why would that need to be your destination URL? Your display URL and your destination URL can be entirely different than the URL you enter for your ad, if it is in fact a link that redirects to a different page. In which case the DESTINATION URL is considered, not the affiliate link that got them there.

    In other words, if the merchant is cheapshoes.com, then my display URL could be cheapshoes.com, while the actual URL I'd use for the ad would be cheapshoes.com/aff-ID=12345. The user would still end up at cheapshoes.com as the destination URL.

    Short answer: It is fine on Google's end. Different advertisers may have different terms.
     
    Scar, Nov 9, 2008 IP
    pipes likes this.