AdSense Do's and Donts Adsense is Google's way of motivating people to create sites with good content. Here are some rules to follow to make sure you get the best out of your Adsense account. DOs Create sites which are easy to navigate and have good content. Track your Adsense clicks and try to add content related to what your website visitors want. DON'Ts Never, never, never, never, never ask your visitors to click on your ads. This is a strict NO according to the Google Adsense TOS, and this is one of the main reasons that your account could be shut down. NEVER click on ads on your own site. The Adsense team tracks for such invalid clicks and you will surely get a warning letter if they find that you are clicking on your own ads. If you still continue to do it, just bid your account goodbye. DO NOT use automated software which promises to click on ads on your site. Don't build sites just for Adsense income. Some publishers try to take a short-cut by creating sites with high-paying keywords and put in the Adsense code along with some junk content or search engine results. While this could get you a couple of clicks in the beginning, it won't help you in the long run. This is another reason your account could be terminated.