How to choose adwords keywords and how to start adwords the right way

Well I'm sure glad I found this forum!
I just started affiliate marketing last week when I got accepted by neverblueads so I set up my landing page and got it online. Well after doing that I didn't know how to choose keywords or set up adwords correctly. I don't wanna loose any money so I wanna do everything right from the begining.

Well I'd appreciate if some of you experienced forum member could help me find the right keywords which would bring me targeted visitors and if you could help me set up adwords correctly.

I'm a complete newbie so please don't hesitate to include basic info on keywords and adwords.

I'm also going to posting a thread to review my landing page so please also comment on that.

Thanks for all the help everybody!

 

So nobody has any answers?

 

http://www.google.com/adwords/learningcenter/

 

I wrote a artical about this ealier.

Annoyingly I can't say any URL's yet, but buaxdesigns[dot]com

 

uhhh, your article is not even related to the question being posted and is wrong on every front anyway.

 

I'm guessing you're an advocate of the "use misspellings" school.

For exmaple, as you do in the artical

 

Do some keyword research first. Try to be as specific as possible if you're on a tight budget.

One thing though, it's very hard to get it right the first time. You're going to have to do some testing and refinement before you start seeing desired results.

Picking the right keywords and creating an effective ad copy is not as easy as it seems. Many of the top search engine marketers admit to this. For example, ShoeMoney and Aaron Wall tell you to expect to lose money in the beginning of a PPC campaign.

 

I would start with the google keywords tool. It gives amazinging good point to start and to choose the right bids.

 

I don't know that I'd consider either of those two as PPC pros...anyway, most of the time campaigns will have negative roi at the start. A real pro will shorten that time line significantly (days vs months) - that's a huge advantage of working with a pro if you're in a completive industry with double digit CPC's.

 

Are you comparing the skills of a pro vs a noobie? If so, there's no question that the pro would be much quicker at getting a campaign off the ground. However, my comments were directed towards the OP, who happens to be a noobie in terms of PPC.

 

Well I'll try the google adwords tool for keywords. Also does want the "contact us", "privacy policy", etc... to be on the landing page?

The offer I'm promoting doesnt have those things.

 

Analyze keywords related to your business and domain.
Take the help of Google keyword suggestion tool and word tracker.

 

I was just commenting on this part of your previous post:

"Picking the right keywords and creating an effective ad copy is not as easy as it seems. Many of the top search engine marketers admit to this."

 

If your starting out, I would recomend that you launch with a small, highly relevant list of keywords.

So if your selling blue widgets, just purchase that term, and not the generic widgets term.

 

How many keywords do I exactly need to have? And do they need to be long tail or short tail?

Also do they need to be broad, phrase, or exact? Any negatives?

Just to get this right, I have to get the keywords from the "website content" search in google adwords tool, right?

Im working on a small budget.

 

exact match gets me the highest ROI, but really limits the traffic.

 

Firstly list out all the keywords that are related to your ads, You may check the volume of search and other details for them at google keywords tools

Then you may find that very relevant and are exact which can be given as Exact Match keywords.The keywords are little relevant but may also define some other business can also be used with Negative match. This has to be refined further on a trial basis.

 

So I set up my adwords campaing yesterday and so far have been only getting impressions. I haven't gotten any clicks. Mostly the impressions come from the content network. I got keywords from my own site and my competitors site. I don't know if I should chosee other keywords or I should improve my ad. I used phrase and exact match keyords.

Any suggestions? I'm really struggling here. I need some money honey! LOL

 

Hi,

As we know that you are new for adwords, and i hope all the below points help you

1.Don't use broad matching

At least not to start off with. What's broad matching? From the horse's mouth:

“If you include general keyword or keyword phrases-such as tennis shoes-in your keyword list, your ads will appear when users search for tennis and shoes, in any order, and possibly along with other terms.”

With expanded matching it becomes even harder to know when your keywords will show, because Google will pick them algorithmically.

Broad match is usually used by experienced advertisers looking to save time (usually with a long list of negative keywords) or by lazy advertisers, who may not have the time or the inclination to target their campaigns. Broad matching can also be the right way to go for parts of certain kinds of campaign, but wading straight into it can be dangerous.

2.Use dynamic titles

Dynamic titles are easy, they don't cost anything and they usually have a good effect on CTR and conversion rates. The phrase that the searcher uses in their search will come up as the the title of your AdWord. This saves you having to create an individual ad for each keyword and means that your ad will be more targeted. In the title field of your ad simply put {keyword:your backup title here}. The backup title is in case the search phrase is too long for the title field or if adwords can't display the search for some other reason.

3.Use global negatives

If you're selling something, you don't want people finding your ad if they're searching for free stuff. This sounds obvious, but do some searches and you'll see it happening. Use the word 'free' in your campaign global negatives. You can also use this for other words you don't want to turn up for. Using negative keywords is especially important if you're using broad matching.

4.Turn off content targeting and search network

Do you know where to look at these ads? No. Leave them alone until you feel confident that you know where they'll be showing and that you can make them work – get comfortable with Google first. Conversion rates and CTR's change dramatically for each search property, not to mention content targeted ads. Get acquainted with Google before you move on to the others.

5.Test different creatives and positions

How much of a difference will being in the first position, as opposed to the second, third or sixth position make, for your net profit? The answer is that it depends on your creative, industry and who else is bidding on your keywords. The bottom line is that you should know. Test your creative in each position and work out where it will be most effective, from an ROI point of view. Remember also that the adwords ranking algo works on a CPCxCTR basis (it's actually more complicated than that, but that gives an idea as to why out of two ads with similar CPC's, one will be higher because of a higher CTR)

You can also test your creatives. Write 5 or 6 different ads and set them to run evenly (Google will run the one which preforms best by default, but you can set them to run evenly in your campaign settings). The creative which gives you the highest ROI is the one you should go with. You should probably run this kind of test for more than just a day.

6.Optimise your landing page

The landing page is the page which the person who clicked on your ad will see when they come through to your site. Don't use your homepage as your landing page unless it deals only with selling the product you're advertising. For instance, if you're selling posters, have a landing page for 'flower' posters and a landing page for 'car'. You can even go one better and have a landing page for each poster – so you'll have a page for 'sunflower posters' and 'bmw 5 series posters'.

7. Optimise your creatives

Optimising creatives is another topic entirely – but there are some easy wins (depending on, again, the strategy being appropriate for your campaign): one, for example, is using a keyword specific url. If you're selling Nike AirWalk shoes you might want to set the URL on your creative to display as: www.example.com/nike/nike-airwalk. Keep in mind that this has no relation to the real click through URL – but it looks better than your domain name – and certainly better than a long line of numbers. Keep this relevant however, because otherwise you could cheese people off if they don't find what they're looking for.

Another easy win is to not include superlatives, like 'world's best' and 'most loved product' or ALL CAPITAL LETTERS. Google will just disapprove them. If you do mention a price or something else (like: the UK's best selling mobile phone) then you must back that up on the landing page for the ad.

One of the most important things to remember that the ad copy is one of the most crucial things for making people click through. This sounds obvious, but there are a lot of very bad creatives out there.

8. Track conversion and ROI (Return On Investment)

Track everything. Google will track impressions, clicks and click through rate. Just because an ad has a high CTR doesn't mean that it is making you money! You can use Google's own conversion tracking codes, or you can use your own software. If you don't know how each keyword is preforming – then you won't be able to optimise your campaigns, by turning off the keywords that aren't working and investing more in the keywords which are.

9. Work out your CPA (Cost Per Acquisition)

How much is each sale costing you? Are your Google adwords listings preforming as well as your Overture listings? Your SiteMatch listings? Your offline marketing? You should know how much you're paying for each order/sale/download/enquiry/whatever on each channel – only then will you be able to set CPA targets to work towards and know which channel is best for you.

10. Don't enter into bidding wars

It is easy to get into bidding wars with your competitors. You want to be number one and so does your competitor. The best thing to do is to take a step back, ten deep breaths and consider how important it really is to be in the number one spot. If you can justify it, fine but otherwise: let your competitor be number one, slot into the number two slot and wait. If you have a better product, your clickthrough rate will get you to the top – and you'll still be paying the same as you were in the second position.

More and more people are using automated bidding software. This software will update at a set interval to keep the ad in the desired position. Doing battle with this kind of software is even more frustrating and less rewarding than trying to outbid a competitor.

11. Set a weekly budget and stick to it

When you're first starting out this is really important. adwords is addictive, and like anything else addictive, it can quickly get out of hand. A keyword may convert like nobody's business one day and die the next. Make sure you know a keyword is working (more importantly, know why it is working) before you invest more.

12. Geotarget

Geotarget your ads to the relevant audience. It can be done when you set up a new campaign and in your campaign settings. If you want to show on .com that's fine, but remember that you can geotarget to individual countries and even cities (you can target regions in the US, UK, Canada, France, Germany, Italy, Japan, Spain and the Netherlands). The more targeted users feels that your ad is, the more likely they are to click on it.
13. Organise your campaigns into adgroups

This will make it easier for you to know what is doing well and what isn't – especially a year later. If you're selling shoes have a campaign not just for running shoes, but for Nike, and then an adgroup for each Nike model.

14.Keep a close eye on your competitors

Is your competitor doing something better than you? What keywords do you share with your competitors? Can you discern their strategy? Do they use automated bidding software? Do their landing pages have some magic which you should be emulating? This is the sort of stuff you can find out and the kind of stuff that you need to know.

 

Well I didnt really get any clicks thus far. I have my minimum cost per click at $0.10. Should I increase it a bit more so my ad could be shown more? If so how much do you think I should increase?

Its still very difficult to find keywords for me. I still didnt find a keyword which would bring me some clicks atleast. Im really worried here because I need some sales but Im struggling with the keywords part. The adwords keywords tool is a bit of help. If you have any tools or methods you use please help me out here.