Content / Link strategy

I'm posing the question: What is a good level of content to be adding to your site each week in order to make Google sit up and take notice.

At present, I'm adding about 1700 words a week in the form of about 6 articles a week. I'm seeing some minor improvements in Google serps but I'm not convinced this is due to my content stratagey. It's too long winded to explain, but my visitors are not going to benefit from this content. The site is highly specialized and getting the kind of specialist content they are going to actually want to read is not going to happen on a mass scale. Maybe only one or two items a month have value. Therefore, keyword rich content is all about SEO from my point of view.

I'm now wondering whether to increase production of content, keep it at the current level and invest in link devlopment, ditch it and invest heavily on link devlopment, etc etc.

The obvious answer to the question is, as much as possible, but in realistic real terms, what would you consider to be "enough" content to start breaking into the elite group of large and frequently updated website of which Google is so fond.

Thanks for the advice!

 

Well your question depends to what kind of site you are having. Google also have a sense of favoritism among sites. These sites are likely having a higher PR and backlinks that is why they are constantly being indexed and crawled by their bots.

In regards with the content strategy, i think you just have to focus on being consistent with the amount you post per month. When Jon Gales started his mobile blog he was constant at 80 articles per month and then increasing it as his backlinks increased.

Of course the ratio towards your link:content would be 5:3...As your website develop, you will have a sense of ignorance towards your strategy of your content due to the amount of traffic that increases along the way. So my advice is just do what you are doing, keep building link and make your articles your own..unique content is still the best.

 

Are your articles high quality? Are other website owners and bloggers linking to them? If you are building high quality articles and have the right contacts link building is painless. If not, its a real pain in the ass.

 

Content is going to take time, but like Cutter says the quality of the content matter as well. Search engines are smart these days and know the difference between unique quality content and just random keyword ramblings.

 

Search for the keywords you are trying to rank for.

Have a look at the competitors. See how many pages/articles they have on their sites. See how many backlinks they have. Attack accordingly.

 

I agree with adding more content to the site, the more pages and content you have, the more likely you will see some good results.