Read this and then let me know if you have any other questions: The Beginner's Guide to Online Media Buys
That's really great information. Thanks for sharing. Media buying is unknown territory to me at this stage but something that I would like to implement into my business within the next couple of months (once I get my head around it ). Would you mind answering me a couple of questions from your blogpost? 1. There seems to be a lot of difference between CPM on blogads like perezhilton.com and say cuteoverload.com. Is this because of the type of traffic those websites are attracting? Sorry if that's too much of a newbie question... 2. The CPM prices you listed for Federated Media, does that mean that if I purchase a 728x90 ad on Boing Boing, I would get 6,380,000 impressions for $20? Great info again, thanks Tyler Banfield , and thanks OP.
The biggest reason is to do with other advertisers, or the demand of advertisers wanting that traffic (just like any ad platform where people bid on buying traffic). Ultimately it's up to the website owner on what they want to charge. People who want a greater ROI will go after smaller ad buys and negotiate with the website owner directly. Also remember that what really matters is how good the traffic converts, that really plays into your overall profit margins. Good question. Best, Ryan.
Media Buying is pretty much just online advertising through banners ads. It can be pretty lucrative, but you'll need to do some heavy testing before you can start profiting. This type of advertising is done by many major players that are looking to take their income to the next level. I wouldn't recommend it, only until you're comfortable with paid traffic after some decent experience. To Your Success, Marc
Hey Ryan, Thanks for answering that for me - I've been thinking about media buying a lot but think I had over complicated it in my own mind, so what you've said makes simplistic sense. Hey Marc, What sort of metrics for testing would you suggest? More in terms of length of time of ad placement and investment. I wonder if $500 would be enough to gather decent data? I'm not adverse to testing at all - I place testing and conversion at the top of my priority list, but I've heard some really big numbers being lost (and gained) which is why I'm so nervous about media buying - but also really intrigued. Thank you Marc & Ryan for your input. Best, G.
No problem. You want at least $2,000 for decent data. That's what I personally started with but now I put up $5,000 each campaign I do. I do some other "homework" as well before I start a campaign so I know I've lowered my risk. If you know how to reverse engineer the whole process then you know what's working now and will reduce your risk considerably and actually make money instead of completely losing it. It's what I do every time and has never failed since I started over a year ago.