Best offline marketing technique?

What's your favorite offline marketing technique for your site?

- business cards
- stationaries (coffee mugs, mousepads)
- word of mouth
- bumper stickers
- t-shirts
- any others

 

For me, business cards and stationaries.
I think most of the people have their business card and promote their product/services.

 

Submitting articles to offline publications has worked well for me.

 

You may be forgot to mention the press releases which is the best way to reach offline leads.

 

TV and Radio Commercials. Though they are quite expensive.

 

Print ads and Radio spots worked really well for my IT department. Not so much for web and marketing services, but I live in a 4 block ski resort.

One really good tactic is to get a bunch of pens with your logo and info on it. You will of course want to hand these out everywhere. Places like the beer store for instance will always take a bunch of pens from you because people inadvertently walk off with them.

In fact, anyplace that takes credit cards is good to drop off pens... Convenience stores and so on. This is really cheap viral marketing.

hope that helps,
Nigel

 

Honestly, unless you are branding, I don't think TV is the best for getting traffic.

I know people who have been featured on the Maury Povich show and there traffic barely increased at all after being mentioned.

If you are attempting to brand a product locally or globally I think TV/Radio is a great alternative, but I don't believe it is the best bang for your buck.

 

I am planning in the future to use Mail Listing (leaflets / flyers) to post through doors.

I can get 10,000 for £40. Getting them posted through doors I can probably pay local paper shop, or do it myself.

0.004p per flyer. I hope to get at least 30% response from this for my niche, which works out to be £12, however means I've put £28 into marketing which has been irrelevant.

I wouldnt stand in a town centre or city centre and hand them out as they are 75% likely to be thrown away in my opinion or ignored. Whereas, when somebody has been put through your door you tend to skim read through it, which usually helps people to remember.

My problem is getting them delievered, I'll probably end up paying about £5 per 1000 delievered, unless I do it myself which is just time.

James

 

Depends on the site. In my opinion, I wouldnt do offline marketing for a website.

 

True.

I'd only recommend offline marketing for a website in the guarentee and research your targetting an audience with access to the internet. My reason for this is, you may think everybody has access to the internet, but it is still developing.

If your selling a product, then offline marketing may be more hopeful.

 

Flyers has been working great for me.

 

I am also interested in this. How do you find people to deliver? Gumtree/Craigslist maybe?

 

I now give free t/shirts away with my sites on them!!

 

great ideas..thanks guys!!

 

for me.... business cards

 

Newspaper and magazine ads, and handing my card to a potential customer.

 

Putting out flyers everywhere, as well as my business cards.

There's also free ads in the newspaper where I live.

 

ok here is my list, hope this helps many of you-

1) Biz Cards
2) Flyers
3) Small but REPETITIVE ads in the paper
4) Notice Boards
5) Mail Outs <----- work a treat
6) Radio Slots
7) Promos in appropriate related shops - offer them return advertising on your site and watch them oblige
8) Stationery
9) Catalog
10) Gift certificates
11) Postcards

I still find that the web is the easiest way to get traffic though bar none of the above (unless you can cash out on a national advertising campaign on the TV or radio of course)

 

WHERE you advertise is not important at all...HOW you advertise is key

that said my favs in no particular order


Classified Ads
Postcards
business Cards
TV
Radio
Flyers


most people find some or all of the above "expensive" or "ineffective", it's only cuz they don't know what they are doing.

And when done PROPERLY...offline ads, bring more traffic of a higher quality than any online methods, and usually are less expensive also.

 

Yep I agree. The pushy salesman days are gone, dont Advertise as such, instead give away as much good quality free info about the industry you are in instead. Watch them come flocking