Never Use “We”

Thought of the Day

Never use “We”. Never use the personal pronouns “I,”, “we,” “me,” “us,” or “our” in your website, your advertising, packaging or anywhere else. “We” means nothing.

News Flash: customers don’t care about you. As awful as that sounds, that is true. They only care about themselves. In a recent survey it was found that copy written in the third person is more objective and not as self serving as copy written in the first person.

You wouldn’t put “Me” on your business card and omit your name. So, don’t do it on your website or anywhere else.

 

Good tips thanks

 

Great tip. I think you are right on this.

 

depends on where and how you use it. on about us, portfolio page, etc it is perfect to use we because customers want to know who are we and what we have done in this line so far

 

yes u are also,, i m talking abt when u r doing social media optimization

 

good one dude it's true

 

Nice tip. I have also read that in other articles. And it's really a must not to use those pronouns in promoting your website.

 

How would you write a sentece instead then?

I see hundreds of compaies writing something like "our goal is to provide you with..."

 

I think it is true except "in your website"

I think it depends on the type of site. I will take johnchow and shoemoney as an example. They are using "I" in their site.

If it is a product review site. I think we may also use something like I or we if you would like to give visitors an impression that the articles are written by someone who have used the product.

And if it is a site selling things such as handmade handicraft made by me myself. I think it is a must to use the word "I"

Yet I will agree that it may not be a good idea to use such pronouns in advertising campaigns.

 

it really depends on the site..

if its a blog why not bother to use first person pronouns..

but if its a business site make it more professional the best possible way

 

thanks to all

 

It is more on marketing skill and not that important in your site....But I have to admit that it is true...

 

It's all about what the customer gets from it. Always tell your clients what THEY get from it not what YOU get from it, it's as simple as that in the end

 

Do you mean like "customers get 100% free..." rather than "you will get 100% free..." ?

 

Great tips thanks !

 

We think that you may be speculating, and I have to say ,we talked it over about you ..and we believe that this may be a factor that depends on the context and site.

Tom Shmoe thought that Johnken0123 may be speculating , "Shmoe Inc. discussed the nature of the claims made by johnken0123" stated Tom Shmoe, Shmoe Inc. President for the past 5 years. "and Shmoe Inc realized that this factor would depend on context and the site"

sounding as if a 3rd party reviewing your site and whatever else..may sound more 'official' as by the comparisons of 'offcial' speak .. that is used by corporates and major media. Because it sounds as if someone else is taking the time to cover you, talk about you ..therefore maybe you or your site is important somehow , enough to be covered by these people..whoever they are.

 

A very good and important post. Thanks

 

yah, always use the third person words.

 

sort of agree on websites. on blogs though it's fine, blogs work best when they're personal.

 

there are 2 kind of homepage, personal and public.
i think that's OK in personal Homepage you use i or we or my and etc..
but in the general subject , you are right 100%