question about affiliate URL in adword

Is it allowed to put affiliate url directly into destination URL in adword ads ?

 

Yes, but then you have to think if the cost per click is going to give you a ROI...
adwords.google.com/support/bin/answer.py?hl=en&answer=14844

 

Depends on the policies of your affiliate company. As far as G is concerned it's fine so long as destination url matches display url.

 

Yes you are allowed but no-one recommends doing that. I've tried it and it sucks. I always suggest everyone to create their own landingpages and optimize them to get maximum results and ROI!

 

its probably not a great idea.

 

It forces CPC up doesn't it? through affecting QS is that correct?

 

Are you using Google Adwords in your affiliate marketing efforts? Are you beating Adwords or is Adwords beating you?

Here is the most common and most gargantuan mistake I see affiliates making with Adwords.

They don't target desperate buyers! A desperate buyer is a buyer that is looking for a solution to not a small problem, but a big one...or...a problem that has to be dealt with every
day or a frequent basis.

Here's an example:

If you are promoting ebooks and courses that teach people how to train their dogs, you're conversion rates are going to be horrible for keyword phrases such as:

dog training

train dog

puppy training

etc,etc

Why?

You have to ask yourself--How many people are losing sleep over "training their dog"? Probably not a whole lot. Plus, most of those folks are more than likely looking for "dog trainers" in their area.

So, what is an affiliate marketer to do?

Okay, what problems may keep dog owners awake at night? How about:

dog barking

dog chewing

dog behavior problems

dog potty training (and related keywords)

dog biting

And hundreds of other variations of those type of keyword phrases are the type of phrases that are begging for a solution! These are problems that are constantly on the mind of a dog owner with a misbehaving pup.

All you need to do, is match the problem with the solution and you will really see your conversion rates soar.

Another huge and welcome benefit is you will find your competition for these type of keyword phrases are much lower. So you will have more sales at less cost. Now that is an affiliate marketers dream

 

@ Adriaan1985

I have a question if you don't mind, you said:

This probably isn't the right section of DP but what if you want to market 50 different CPA programs, especially ones that are all different, how would you create sites/landing pages for each? That would take forever and probably cost a small fortune (ie domain names) lol

Sorry, I'm sure there's a simple answer but I don't see how we can create so many sites even though I feel a landing page probably converts 100x better! Any advice?

Thanks

 

If you are the only one then yes, you can direct link to merchants site

 

what do you mean by "The only one". Why the only one?

 

I think theres a limit to google only showing one ad if two or more affiliates are running the same product link or something like that.

 

Really? anyone have a link

 

If my advertiser states in their TOS the following:

Can I still put their generic URL at the bottom of my ad unit, while the actual landing page is my affiliate URL?
Any help in deciphering that language is appreciated.