Offline Marketing

Discussion in 'General Marketing' started by CarlBlogger, Sep 7, 2008.

0
  1. #1
    Ok guys, I'm launching a new niche-targeted hosting company. I've worked on the website and I'm near enough ready for launch. I'm going to be mainly focusing on promoting it offline.

    I have the options:
    - Magazine
    - Business Cards
    - Shop promotion (niche-targeted)

    What other options would you consider?

    Thanks
     
    CarlBlogger, Sep 7, 2008 IP
  2. jaredgravatt

    jaredgravatt Active Member

    Messages:
    849
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    58
    #2
    Where abouts are you based?

    What are your hobbies/interests? these things really do help
     
    jaredgravatt, Sep 7, 2008 IP
  3. tacoX

    tacoX Peon

    Messages:
    226
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    0
    #3
    How do you plan to sell offline? Software? I have many many niches that work well for me - I'm an internet marketer myself. I'd love to discuss with you on AIM sometime - nXo.
     
    tacoX, Sep 7, 2008 IP
  4. Prune

    Prune Well-Known Member

    Messages:
    510
    Likes Received:
    136
    Best Answers:
    0
    Trophy Points:
    133
    #4
    Have a look at bandit boards near busy roads. I have heard they generate good responses.
     
    Prune, Sep 7, 2008 IP
  5. thephoenix

    thephoenix Peon

    Messages:
    29
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Well the other options are many. It depends on your niche. How much time have you spent learning how your target market likes to consume their information? Is your niche mostly offline? Do they have any associations that you can become a part of/advertise with? Do they have any conventions that occur on a regular basis? Any groups you can find on Meetup.com? Any special events they have that you can find on upcoming.yahoo.com (or an equivalent).

    Again, plenty of options just figure out where your target market hangs out in significant enough numbers and direct your marketing budget there.
     
    thephoenix, Sep 7, 2008 IP
  6. Davally

    Davally Peon

    Messages:
    256
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    It depends on your target market but niche targeted magazine ads could be a way to go. I would ask you

    1. who exactly is your target market, and

    2. where can you find them?

    if you can answer those two questions you are on your way..:D

    dave
     
    Davally, Sep 7, 2008 IP
  7. tiger325

    tiger325 Peon

    Messages:
    853
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #7
    The answer really does determine your audience. As far as offline marketing I would suggest business cards,magazine ads, and newspaper ads.
     
    tiger325, Sep 7, 2008 IP
  8. KarenFisher

    KarenFisher Peon

    Messages:
    13
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #8
    Yes exactly your going on the way with correct options and as per as others already suggest you, that some other offline factors that really boost or help to promote your site depends on for which region you want to target and second most important analyze your target market for same niche...collect those answers then you got an approx idea about your position and where you want to go(target)...
     
    KarenFisher, Sep 8, 2008 IP
  9. AdultTrafficMedia

    AdultTrafficMedia Peon

    Messages:
    44
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #9
    As mentioned already, it does depend on what niche you are offering. One of the offline promotion techniques that we have used in the past is drop-cards (so promo flyers through doors).

    Try and offer something within the offer (such as a freebie) so to get potential customers to contact you/visit your site.
     
    AdultTrafficMedia, Sep 8, 2008 IP