Well let me put it this way... what I think is when you have new website for your business initially you can for a PPC campaign just to have good exposure of your business and then you can go the organic way. I prefer clicking on the organic results than on the sponsored ones. A PPC campaign can cost you a lot on the other hand Organic SEO takes time but if done properly one can get top rankings without spending a single penny.
Well to start with if you do seo yourself its free, were ppc you have to pay. but other then that most search engine users prefer to click the organic listings so you are missing a good chunk of traffic if you do not go after then organic listings. like the poster above has said if you want visitors to come to your site while it is young, use a ppc campaign to supplement your traffic while you are waiting for your website to move up the organic listings.
depends on your financial position if you are an affiliate who want to make few thousands a month then maybe seo is best ...but if you want to make brand and take risk ppc is much better.
Seo is better because it's free! I have done alot of testing with various websites using free SEO techniques just to determine the conversion ratio. Then I setup automatic PPC campaigns for the profitable landing pages.
PPC is very expensive to run for a long time when you start a business you want as little recurring payments as possible if you do seo your self you can cut down on recurring payments and save money.
I agree. When ever the question pops regarding which is better I think that the point is missing that you want as many traffic sources as possible that you can convert to profit. There are a lot of moving parts in each and you have to look at the needs of your business to determine where to get started.
1. Why buy the cow when you can get the milk for free**? 2. No bid wars, and crappy sites don’t cost you. 3. Natural search arbitrage is usually deemed spam and Shari Thurow reports it. 4. You’re helping to improve search engine relevancy. 5. SEO’s aren’t quite clever enough to implement “smart pricingâ€. 6. Even non-targeted traffic can be siphoned off somewhere. 7. You don’t have to deal with customer service. 8. There’s no such thing as SEO Fraud if you get a good consultant. 9. Who really wants to measure EVERYTHING when you can use your unagi like Ross? 10. Bandwidth is cheap. 11. It’s funner to buy traffic for cash rather than to lease it.
It just matter of money and time..For seo it will take a time to develop and no money investment at all compare to ppc.
SEO is better than PPC. PPC is more expensive as compared to SEO.If you want to know more then read blog by matt cutt or googlegenie blog.
Hi, i think SEO is better then PPC because PPC advertising program is totally money oriented, once you stop paying your as will no longer appear on the listing.
I'm on the middle of the topic because PPC and SEO has advantage and disadvantage. Optimizing a site needs much effort especially including your site on the page rankings and it takes much of your time unlike PPC, money is important but you can see your site listed on page 1 in an early time without having an effort to promote but like I've said money is involve.
You cannot drop one for the other. Both have their own pros and cons and saying one is better than the other would be ridiculous. Say I run a summer camp business and only operate for 2 months in a year. I would think PPC is more suited for me than SEO. Say I have a business that sells household goods, so I would choose SEO since I sell my products on a continuous basis and is not related to the time of the year. So it actually would vary from one business to another. So if someone asked me that question I would say "It depends."
SEO is far cheaper: In paid search engine marketing you have to pay for every click whether it fetches you business or not. Some of the search terms are very competitive and hence you have to pay a lot for them. For some keywords PPC advertisers pay even more than $100 per click. Once you get a higher ranking naturally, your clicks are practically free.
SEO is better than PPC because it's more practical to use for your site because it's cheaper. Aside from that, it's also better to use if your target or goal if for long-term basis and you want to maintain the rankings, traffic and IBL of your site.