This is quite disturbing - in IE8, users can block all third party ads: CNN reported: "InPrivateBlocking isn't purely an ad-blocker by design, but publishers are still worried, said Mike Zaneis, vice president of public policy for the Internet Advertising Bureau, which represents Web publishers. If InPrivateBlocking were widely adopted by IE8 users, small sites that rely almost exclusively on outside companies to serve ads couldn't survive, he said. The Internet ad economy didn't crash after ad-blocking plug-ins appeared for Firefox, but Zaneis said that may have more to do with Firefox's much smaller market share." Full story: http://www.cnn.com/2008/TECH/08/28/microsoft.broswer.explorer.ap/index.html Any thoughs on how to combat this?
They'll be a solution, just speculating but Adsense for mobile requires you to run the ads server side (via php for example) instead of javascript. If serving the ads yourself it's not going to be pulling data from another website... problem solved.
Small sites will have to rely on paid links (do not follow links ofcourse) and banner sales that are hosted on their own servers. We just won't be able to use 3rd party companies to host random banners. But I doubt too many people will figure out how to use the blocking feature. Those that do probably rarely clicked on ads anyway.
Internet economy is based on advertising. Without advertisng even large sites will not survive. No body will pay fo membership fees for all the sites. Soultions will emerge and most people will not be willingly blocking ads.
Considering the amount of revenue that is generated from Google PPC ads I don't think this will be an issue at all. And like JMapleton stated "But I doubt too many people will figure out how to use the blocking feature. Those that do probably rarely clicked on ads anyway." Out prime target for AdSense clicks is the novice computer user. The 65 year old grandparent that just got a computer bought for them by their grandchildren. I like to refer to them as "The Clickers" Don't think this will effect AdSense that much but who knows.
The goal of "InPrivateBlocking" is not to disable ads, the goal is to give more privacy to the user, which may block some advertisements, especially the ones that use cookies to take your information. I highly doubt Adsense, or any other legitimate advertising company will lose money because of it. Don't forget that Microsoft is coming out with their own ad serving platform sometime soon, so it wouldn't make sense to start blocking ads. Plus I'm sure companies will find a way around it anyway.
I just hope that disable ads is not ticked by default...If users have the choice to do so by changing some settings in tools area then I think most of them will not be able to figure it out