If a keyword get searched 100 times a day according to overture, how many are likley to search on MSN. Would a good estimate be half?
I think 5% is little too low. Going by MSN's share of 13% of search market against Yahoo's 27%, one would think it would be around half or no less than around 40%.
Why would you say that? I agree that the figure does seem a bit high., but I don't think they report it as 5-10 times more than actual searches carried out. After all, they are using the figures generated by searches carried out on Yahoo.
MSN brings little traffic to me for many of the search terms I'm ranked for with my own sites. A high MSN ranking brings a small fraction of the traffic a high google ranking brings. MSN isn't really worth optimising for on it's own IMO.
I would say it depends on the audience. Most of my sites get very little traffic from MSN even though they rank in the top 5 results for target keywords. I do have one site (not related to MSN or microsoft in any way I might add) that gets most of its traffic from MSN.
I don't get much traffic from MSN, although my keywords rank the same or higher than with Google or Yahoo!. I think MSN is probably a "distant third" in the great SE race, and should be treated as such for SEO purposes. Sam
our site data which is for the UK suggests that google searches account for a whopping 79.8%, Y! 11.5% and MSN 9.5%. This is pretty accurate to a hitwise report on search engine popularity released a few months ago. Hope that helps.
I'd tend to agree with those figures. I've always put Google traffic at about 70% of total searches. I'm surprised MSN is so close to Yahoo to be honest, I'd put them further ahead.
In my experience of buying domains with an Overture score ie: mydomainname.co.uk Overture is usually much lower than the actual figure.
I have a brand new informational site that gets 50-60 visitors a day (3,000 searches /day according to Overture) from msn. All things being equal though, I'd say they send about 1/4 the traffic Google sends.
I'm surprised that MSN is as close to Yahoo!, as well (echoing MattUK's comments). I typically get a lot more traffic from Yahoo! than MSN - accounting for differences in ranking, of course. Sam
MSN have cover 3% market share of total search engine searches,.,.so may be 3 or 4 searches in out of 100.
You can see exact market share for search engines here http://blog.compete.com/2008/02/08/...uary-yahoo-microsoft-google-ask-aol-msn-live/