different between SEO ,SEM and SMO

Discussion in 'General Marketing' started by svarya, Aug 27, 2008.

  1. #1
    Hi friends
    Please tell me about...

    2. different between SEO ,SEM and SMO...


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    svarya, Aug 27, 2008 IP
  2. dpking

    dpking Peon

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    #2
    SEO: Search Engine Optimization. (Organic Rankings)
    SEM: Search Engine Marketing. (Organic Rankings + PPC + Other Internet Advertising .. etc)
    SMO: Social Media Optimization. (Optimizing and Promoting Website at Social Media, Like .. digg, rededit, del .. etc)
     
    dpking, Aug 27, 2008 IP
  3. nairbuoyevoli

    nairbuoyevoli Active Member

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    #3
    Search Engine Optimization (SEO): The process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

    search engine marketing (SEM):
    The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) and search advertising, or paid search (PPC).

    Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

    :) hope this can help you
     
    nairbuoyevoli, Aug 27, 2008 IP
    ~kev~ likes this.
  4. essai4u

    essai4u Peon

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    #4
    Quite a good explanation
     
    essai4u, Aug 27, 2008 IP
  5. DrAnujGupta

    DrAnujGupta Peon

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    #5
    Search Engine Optimization- SEO is first technics, second technics came SEM (search engine marketing) and some yrs before came new technics SMO (Social media optimization) all technics have same purpose. Every one need hug real traffics and business so technics updated.
     
    DrAnujGupta, Aug 27, 2008 IP
  6. shreejiinfotech

    shreejiinfotech Peon

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    #6
    seo is the best way to optimize the website and it is useful to get the best pr of our website. sem is the paid internet marketing like adwords and other pay per click advertiser. smo is the social media optimization this is one of the part of seo(social media submition in offpage seo)
     
    shreejiinfotech, May 7, 2010 IP
  7. southernbg

    southernbg Greenhorn

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    #7
    Thanks so much for the explanation. Very helpful. I was aware of SEO but not the other two.
     
    southernbg, May 7, 2010 IP
  8. RudiMortensen

    RudiMortensen Member

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    #8
    What a great explanation.. :D
     
    RudiMortensen, May 7, 2010 IP
  9. SecurityCoders

    SecurityCoders Peon

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    #9
    The real means of SEO SEM and SMO thanks
     
    SecurityCoders, May 7, 2010 IP
  10. Nick66

    Nick66 Peon

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    #10
    SEO is defined as the marketing of web content via the search engine results page (SERP) in order to increase site traffic, product sales, and company/personal recognition. The process starts with the strategic placement of heavily searched words and phrases, called keywords and key phrases, into the body of the web content. Internet users inputting these keywords and key phrases into search engine such as Google, Yahoo!, and MSN are presented with a list of the best optimized web sites through the SERP. Ideally, a web site that has achieved SEO will be found in the top 10 results of the SERP.
    SMO is defined as the marketing of web content and other multimedia via social community, bookmarking, news, picture, and video sites. Examples of social media sites include Facebook, Twitter, Digg, Businesswire, and YouTube. Additionally, the content might be promoted through user web blogs. The goal of such marketing is to increase site traffic, product and affiliate product sales, and gain subscribers.
     
    Nick66, Jul 26, 2010 IP