I have similar daily impressions on my AdSense account and this month I'm making over $60 a day (had a $86 day on the 19th from a little over 20K impressions, best day for over a year). Last month it was just over $50 a day and the month before almost dead on $40 a day. That was when I started putting more effort into AdSense placement and creating new content specifically for AdSense (before then I tended to build sites with little focus: recipes = low AdSense click value, classic literature = very low AdSense click value AND low CTR). My daily impressions has increased slightly, (gained traffic on some sites, lost on others as I moved links around etc...) but not enough new traffic to account for the AdSense increase, majority is due to better ad placement/colours etc.... A lot (about 12-15K a day) of my impressions are low cost clicks (as low as 6 cents a click!, avoid the literature niche, it sucks ). The site with most traffic is my recipe site (see sig), in May it was seeing around 5-6K visitors a day, now it's around 7-8K a day (so it's increased). Due to mostly better placement and ad colours the CTR of the site has more than doubled and with the extra traffic so has revenue (made almost $37 from the site yesterday, few months back was around $15 a day!!). Telling you all this because it sounds like you are not making the most of your traffic and improving ad placement could double your AdSense revenue if you made similar mistakes I made. I wrote about some of the mistakes and how I improved things here http://www.45-year-old-millionaire.co.uk/doubled-my-adsense-ctr.html That sidebar ad placement had a particularly big CTR improvement, so use it as much as possible. Take a look at the link above and my recipe site for a 6% CTR layout, well worth a try. David Law