Search Engine Facts 16 August 2008

Welcome to the latest issue of the Search Engine Facts.....
How to write link texts that will increase your Google rankings...
Good link texts can give your website a boost in Google's search results. Unfortunately, many webmasters still don't take advantage of the full potential of optimized link texts. This article explains how you can make the most out of your links.

What is a link text?

The link text is the link that is used to link to another web page. It is the anchor link the text between the anchor tags. That's why some people call link texts anchor texts.

Why are link texts important?

Google and other major search engines heavily rely on link texts to specify the position of web pages in the search results. If many websites link to a web page with the link text "mp3" then Google thinks that the web page must be relevant to the keyword "mp3". For that reason, the web page will get a ranking boost for that search term.

The more often a keyword appears in links to your website, the better your rankings for that keyword will be.

How to write good links

There are a few easy tips that will make your links more useful for both web surfers and search engines:

1. Write your texts as if there were no links. Search engines like links that are in the normal text of your web page. Example:

Gettings link from another web page is a great way to improve your rankings on Google and other search engines.


2. Do not describe the mechanism behind the link but the purpose of the link:

Bad: Click here for more information.

Good: Further information about link building can be found in the free SEO eBook.


3. Use clear and descriptive text for your links. The link text should be meaningful enough to make sense when read out of context.

Bad: The jewelry can be buy online for free on the jewelry website.

Good: The jewelry can be buy online for free on the ExclusiveJewelry website.


4. Avoid unpleasant surprises. If the link goes to a web page that starts a movie or downloads a file then you should mention this in the link:

You can get rings now for free.

Many website visitors do not read the text on a web page but scan the highlighted keywords. For that reason, your link texts should be easy to understand even if people haven't read the surrounding text.

Use keywords in your link texts whenever possible. The more often a keyword appears in a link to a special web page, the better are the chances that this web page will get high rankings on Google for that keyword.

 

Wow...! thank you for the information... It was well explained... I will keep this information... Thanks again!

 

good copypasta

 

good information!

 

This is not any new method...............

I think everyone knows about it. And this is not Google fact till 16August,08, it is so old.............

 

When i said this is a new method????
but its a google fact 2008 if you can't appreciate any one then please don't try to let down any one....

 

The post does come off as you are letting everyone in on something new, but I'm sure someone will learn something from it...lol

 

Why on earth are you just copy and pasting from someone else's newsletetter?
http://www.free-seo-news.com/newsletter329.htm#facts
What is the point? It's easy enough to find if anyone wants it, you're not adding anything to it, you're not discussing it -
woohoo! you can copy and paste! Big deal!

 

everyone knows this info!

 

Copy paste is not the good way to get reward but this information is good for newbie but the better thing you should paste link on that news latter anyway it's good information I appreciated

 

this is so old. thanks anyway.

oh! another Search Engine Facts, please do not copy paste. Unique Info is better.

 

I am sure till now you have got reward...........................

This reward is COPIER & PASTER. I don't know what you guys wanna prove by copying and pasting things here from other resources.....................

 

good article.but you should have posted the source article.

 

Thank you for ur information...

 

Its a good article, but kinda old news, dont you think?

 

Seosheen - Write what you think or have question about, not what you read.

Question: What is wrong with this article? Is there to many words within the anchor text? Is there a limit on the number of words in a anchor text? Can you include this link in the H1 or H2 tags? How does it relate to the page it is transfering to? Does the title attribute of a link have any power?

Questions like this will create a dialog.

 

thanks for your info.