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Yahoo implementing new SE software resulting in better relevant ads

Discussion in 'Publisher Network' started by Edz, May 8, 2006.

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  1. #1
    Just noticed this story about Yahoo going to implement new software for better targeted ads.

    Continued...
     
    Edz, May 8, 2006 IP
  2. Phynder

    Phynder Well-Known Member

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    #2
    Well, we can certainly hope!

    But is the problem with the relevancy? Or is it that Yahoo just does not have the inventory to draw from to show relevant ads? You have to have both in place, else there is no improvement.
     
    Phynder, May 8, 2006 IP
  3. Gt1

    Gt1 Banned

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    #3
    Is this good or bad news for us publishers?
     
    Gt1, May 8, 2006 IP
  4. Phynder

    Phynder Well-Known Member

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    #4
    It is good for the good publishers and bad for the bad publishers, or I would think.
     
    Phynder, May 8, 2006 IP
  5. KINGOFTHEINTERNET

    KINGOFTHEINTERNET Peon

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    #5
    i think its good for both the bad and the good. I have a theory that the reason ctr seems to keep creeping up slowly until it peeks at the end of the month is a possible system test related to this switch.
     
    KINGOFTHEINTERNET, May 8, 2006 IP
  6. games4fun

    games4fun Peon

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    #6
    i really dont get people moaning all for ads to be relevant to their site :S why do you want that ?for some reason my ads that are non-relevant to my site gets more clicks so i hope not!
     
    games4fun, May 9, 2006 IP
  7. Edz

    Edz Peon

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    #7
    Your case would be an anomaly since everyone in general wants to have relevant ads for their content.
     
    Edz, May 9, 2006 IP
  8. i_am_dhaval

    i_am_dhaval Well-Known Member

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    #8
    So we think is it ready for going international?
     
    i_am_dhaval, May 9, 2006 IP
  9. digiseek

    digiseek Peon

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    #9
    May be we get to earn more since our CTR could increase due to Ad relavency .:)
     
    digiseek, May 9, 2006 IP