What is KEI

Hi,

Please give me any idea about KEI ( KEYWORD EFFECTIVENESS INDEX)
It will be highly appreciated please let me know.....

Thanks,

 

Did you read this article http://www.free-seo-news.com/newsletter173.htm ?
If you haven't I suggest you read this.

Cheers

 

Read http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/kei-good-indicator.php

May be it will help u.............

 

You need to know for your keyword:
1) The number of searches
2) The number of results

Simply KEI is the number of searches squared, multiplied by 1000, divided by the number of results.

 

LOL the content is identical (word to word)
http://www.free-seo-news.com/newsletter173.htm
http://www.searchenginepromotionhel...ch-engine-optimization/kei-good-indicator.php

 

Read this

http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/kei-good-indicator.php

 

thnx all for this new info

 

Thanks for all sharing that information...

 

the more popular the keywords are, and the less competition they have, which means they have a better chance of getting to the top.

 

choosing your keywords its not a simple task, you have to carefully analyze which is the most search by visitors and less competitive. so you need to use a keyword tools like this http://www.keyworddiscovery.com/search.html

 

nice post thanks for sharing.

 

According to Sumantra Roy,a respected Search Engine Positioning specialist, KEI is a measure of how effective a keyword is for your web site.

Formula: KEI = (P^2/C)

P = popularity / traffic searches
^ = squared
/ = divided
C = competition

 

Keyword Effectiveness Index - The KEI compares the Count result (number of times a keyword has appeared in our data) with the number of competing web pages to pinpoint exactly which keywords are most effective for your campaign.

Detailed info here.

 

The results of KEI is used to find the effectiveness of every keywords to target. If you get >1 KEI it means the keywords is good too target while if it's <1 it means the keywords is useless to target.

 

Agreed!!
But if KEI is <1 then it means that keyword has more competitions. So, it would be good if it has more search volume.

 

That's good way..

 

You can interpret the figure KEI as the number of clicks you get daily on that keyword given the search popularity (p) and competition (c) on that keyword.

So a KEI < 1 is of little use unless you target on several of such niche keywords (1 to 3 per page) at a time so that you get a reasonable traffic on your overall website.

That is what "The Long Tail" is about.

Cheers,

Bill

 

Thanks for info

 

here is one more article regarding this subject hope it will help you http://www.bumideas.com/what-is-the-kei-keyword-effectiveness-index/