Optimizing a landing page for a difficult Adwords scenario

Hi all,

I own a small online shop and I have a question for the best way to optimize my landing pages for adwords. Here is an example to illustrate my point.

Say that I sell different kinds of "gifts" for special occasions on my site. Now, another word for gifts is "presents", so half will search for my goods using "gifts" and the other half "presents".

Following this example, I might make my adgroups like so:

Birthday Gifts
Christmas Gifts
Big Gifts
Small Gifts
Cheap Gifts
Expensive Gifts
etc..

and:

Birthday Presents
Christmas Presents
Big Presents
Small Presents
Cheap Presents
Expensive Presents
etc..

... each with tightly controlled keywords in those groups and very specific adcopy.

Now my problem is I can only have one landing page for my gifts/presents campaign since it is a shopping cart script. I.e. people might see a "big gifts" product and a "big presents" product on my website and may get confused. I'd rather just have one landing page if possible, and look for another solution to optimize it for both gifts and presents.

Now, my problem is that my landing page is highly targeted for the term "gifts" but not so much for "presents". I feel as though my QS is being compromised for the "presents" side of my account since my keywords/adgroups/adcopy are neatly in line, but my gifts landing page will not be considered relevant by adwords for someone searching for "presents", even though it is just another way to say gifts.

I notice that most of my "gift" keywords and adgroups have great QS, while the presents side only has OK. I think this is because of the problem with my landing page that I just described.

So my question is. How can I optimize my landing page so that it fulfills the need for both variations of one kind of product?

 

If you feel comfortable doing so, send me a PM with your website's URL. I've been doing affiliate marketing on Adwords for some time now, so I'm sure I could be of help.

 

Its not possible to cover all bases with one landing page for all variations

Thats like asking a baseball player to cover more than one base for a game since you do not want to add another player to the game. He might be able to cover 3rd completely but may only be able to cover 2nd some of the time when he happens to be near by

 

As robert said, you can't always get all keywords to great.

If you have the problem with "presents" just make sure you add it once or twice, and know that bombarding with it with keywords will kill your quality score, and you'll get slapped in a blink of an eye.

Google are smarter than you think. Their algorithms are optimized to give good PPC prices to sites that have good content for their users. So focus on creating a quality landing page with good content.

Watch this video to get some good ideas:
stompernet.net/goingnatural3/vid1_adwords_triangulation_method

 

Here's a question for those with knowledge - Is there some sort of script that will get the keyword that the user searched for and put it as the title on the LP? For example, here if the user searched for "big presents" the code on the LP would pick this up and make the title of the page "Big Presents". A little bit like the {KeyWord: KeyWord} thing??

 

Lpgen could do it, or have someone code it, you could dynamically insert it anywhere on the page you want.

 

you can use PHP to do that.

Code the php to grab a param from the url string and use that param to insert into the variable keyword locations