Top 61 Free Press Release sites and tips

How to write a good press release
Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool.

Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating a excellent opportunity to attract incoming links. Some of the press releases our SEO firm optimizes and distributes have gained as few as 30 unique domain name links and some have garnered over 500 - all from a single press release.

Using progressive wire services like Business Wire, PR Newswire, PRWeb and Market Wire simplifies the process of getting news content into these popular news search engines.

To get an idea of how popular online news search is, comScore has reported that half of all internet users visit an online news site in a given month. Also, of all the online news sites including MSNBC, the New York Times, CNN, etc., Yahoo! News is the number one online news destination.

Realizing the opportunity news search offers, many company marketers continue to flounder at making sure their press releases receive maximum exposure. To that end, here are 10 tips for maximizing the visibility of press release content:

1. Start with something worth announcing. Boring news gets little results no matter how well it’s optimized. It’s important to focus on a specific topic. Too much information and focusing on too many keywords will dilute the message for both news search engines and readers.

2. Think upward and to the left. Optimize a press release using web page optimization principles and keep in mind that important keywords need to be near the top of the document with the most important keyword phrases first.

3. Distribute the release via a wire service like Business Wire and PRWeb or PRNewswire. If you distribute the same release through more than one wire service on the same day, it is very likely that the news search engines will filter out the duplicates. If your story has more than one angle, take advantage of that and mix it up.

4. Give the reader a reason to click through. A direct to consumer release needs to offer more than an announcement of news. It needs to provide the reader with an action opportunity. Examples include: white paper downloads, free trials, special offers, podcasts, webinars, reports, email newsletters and consultations.

5. Create a landing page to convert referred press release visitors to prospects. You use landing pages with your PPC campaigns, don’t you? Then why not use them with your press release? Embed links in your release to relevant resources as welll as a strong call to action. Along with giving the reader a reason to click through, the destination of that link should be designed to bring the visitor further along the sales cycle for whatever the desired outcome is.

6. Assemble a list of media contacts for the release and email them the release along with a concise, summary. Offer an exclusive if you can and suggesting story ideas that clearly indicate you’re familiar with the writer’s work can do wonders.

7. Make it relevant and make it easy for journalists and bloggers to write about your news. Research bloggers that write about the topic and pre-write a summary of the release for them. In many cases, bloggers will simply copy/paste all or part of your summary and add their own commentary.

8. Post the release to the company blog enabled media room. Ideally, the company site contains a blog that can archive press releases chronologically and by category, offers a search function, lists previous media exposure, contains links to media-centric photos, audio and video as well as an RSS feed to make it easy for interested parties, including journalists, to subscribe to company news.

9. Write a blog post version of the news and submit to relevant social media sites. This does not work for all types of content and you need to be sure what you’re writing resonates with the culture of the social media networks that you want to promote to. Do not submit press releases directly to Digg, Netscape, Reddit, Stumble Upon, etc.

10. Use social bookmark sites as a clipping service. Bookmark pickups of the release using social bookmark services such as del.icio.us, Furl.net or blogmarks.net. Such services can be linked to from the online media room and many become crawlable links for search engines.

As with any marketing effort, after the content is distributed, it’s important to track effectiveness. Tactics for tracking press release results include:

* Embed tracking codes in the links from the release to the landing page.
* Monitor the web analytics of the site the press release links to for referral traffic sources.
* Setup Google alerts to monitor when the release gets picked up.
* Monitor blog search engines like google blog search and technorati for pickups.
* Monitor standard search engines for pickups and links.
* Track conversions from press release landing pages.


Top 61 Free Press Release sites

http://seohouse-pressrelease.blogspot.com/

 

If any one have more please share with us.....

 

this is really help our website business to boost good result

 

wow.. great.. this one is very helpful for a newbie..
keep up the good work!

 

Thanks for sharing
+rep

 

good article, have emailed you.

 

Thanks for sharing these resources. Before this I only had 10 free resources but now I can add 50 more to my list. I appreciate the hookup.

Are there any good guides showing how to use press release to promote affiliate programs?

Also is there anyone using PR to make money promoting aff progs?

- cash30

 

Thanks for your views.....

 

Nice list.. cheers.

 

Thanks for posted very good lists of Press Release sites.

very good lists, Cheers.

Eric

 

Ei dude. Just a little advice. Try to change or rewrite your article in your blog coz that's a duplicate content. You'll get penalized if you'll not change it.

 

Thanks for advice ...But that is not my blog...i am searching for press release data base and i get it ...and i think that it should be share with all dp members and i posted it here.......

 

Thanks for sharing these resources. Really appreciate it.
Pity, links are not live so must be copy and paste before browse them.

 

Hi gunakesh and thanks for all info man . I was looking for such information from months when i saw people buying pr releases on dp and offering good amount for them too . But now everything is cleared and fine .

 

Yes but what can we do...???

 

great post. This is very helpful, I have a few PRs needing to go out soon!

 

This is useful list of pr sites.

 

Great Lists and Tips

Thanks for sharing with us

 

Dude nicely done article, knew few of them...didnt know few of thme as well...so overall nice one.!!
keep up the nice work.

 

Any one have more free press release sites......