This is one of my best tips and hope many of you use it, it works for me and it will work for you if done right.. Make things personal This is the an example and it's pretty clear Niche Pet Insurance: Instead of saying over 1 million pets are injured each year buy our insurance Say something like What if spike got hit by a car tomorrow Get the idea good luck
Thanks for the tips We can also use words like you or your to relate the experience with the potential buyers.