Cool Google Adwords Tricks

This little trick will usually cut your bid prices by 10-20%.

There's a dirty little secret to Google AdWords that will help
you multiply your number of keywords by two or three AND
get excellent positions for much lower prices than your
competitors are paying ... even when you're bidding on the
EXACT SAME search terms!

The secret lies in using a little pair of punctuation marks as
"delimiters":
Quotes " " and brackets [ ].

For example, you're bidding on the term Internet Marketing.

You should bid on it not one way but three:

Internet Marketing
"internet marketing"
[internet marketing]

So you bid on the term internet marketing, which means that
your ad will appear any time those two words are typed in as
part of a search, in any order. You can also bid on "internet marketing",
that is, any search entry that includes those two words only in
that order. And you can bid on [internet marketing], which means
searches on only those two words in that exact order.

Once you've added these "delimiters" to your search terms,
you'll get a much clearer idea of what kinds of specific searches
people are doing on the terms that you're bidding on.

With these delimiters you can triple your keyword base. This
will typically cut your bid prices by 10-20%, sometimes more.

Hope this helps.

Rik

 

Hi,

I agree with you about using all options to select some words ("" and []), but I won't define this as a trick, because the only thing you really achieve is to improve perfomance of searches for those specific terms.

Using this, you will how CTR of some combinations will improve, because of your keyword combination is more relevant that some other ads.

I also agree with you when you said that using this 'trick' help you to increase the number of keywords selected in your account, but what I am doubting about is when you talk about reducing prices by 10 to 20%.
I don't think you should reduce as much as you said, at least in some campaigns that I am doing this, the most I have seen is a better CTR and position for some combinations.

Really nice post Rik

 

I'm assuming that you are referring to needing a lower average CPC to maintain the same avg. position as you narrow the focus of your query targeting.

This is natural because when you bid on an unbounded search term, you are competing against ads that are targeting all sorts of (more or less) unrelated terms. IOW, using your example:

internet marketing would be competing with all ads targeting web host for anyone searching the phrase web hosts with internet marketing services. It's not the best example, but it illustrates that unbounded target terms can compete against more costly terms on all manner of queries unless you have a huge list of negative keywords. Using bounded searches narrows the field and reduces the overall/average competition for ad space, so your cost to maintain the same avg. position should drop versus an unbounded term.

 

keyword = broad match
[keyword] = exact match
"keyword" = phrase match
-keyword = negative match

Negative keywords are very important. Use the Google Keyword tool to find the words that are related to your keywords but not to your business.

 

You are spot on Rick
Quoutes and brackets are the way to go for more relevance and should result in better conversion rates.
crafty

 

i want to share with you... this trick
Internet Marketing
"internet marketing"
[internet marketing]

Help me alot. i get more visitors through content network.

 

Doing that won't have any effect on the content network. The content network works on the theme of an adgroup, not the individual keywords
On Google's content network, ads are not triggered by individual keywords. Instead, all the terms in the advertiser's keyword list within an Ad Group are taken into consideration to determine a theme for the Ad Group. Google scans the content of the web page and matches the content with Ad Groups matching the theme of the page. Learn more about this process.

For example, when users look at a Web page containing brownie recipes, the AdWords system looks for matching ads by evaluating all the keywords and the ad text in each Ad Group. Your ad may be displayed to users if you simply have related keywords such as 'chocolate brownies' or 'delicious dessert recipes'.


https://adwords.google.com/support/...words+content+network&topic=&type=f& onclick=

 

These are not the tricks but a way to get better ctr. exact and phrase gives u more more specific search. thats it. as far content network is concerned it worked on theme of ur adgroup i.e type of keywords u have selected.

 

I added a lot of negative keywords to my negative keyword list for terms that didn't relate to my business from the actual keywords. Once I added the negative non relevant keywords, my clicks went way down (not paying for useless unrelated traffic now) but my conversion is still zero. I'm still trying to learn how to increase conversion rates. I know that writing your text ad is important. Any advice on how to get the attention of relevant searches through good text ad creation? Thanks.

 

How can we do better with placement adds ,does this work with them also. because I'm not getting any impressions on high traffic sites with placement ads even though the campaign still says that it is active and the cpc has enough money put into it.

 

thanks for the tip. I just started using Adwords today and this should help me save money.

 

Nice tip, thanks for sharing! I want to set up some ads sometime so this will be useful.

 

This one is nice info and seems logical.

 

i will try , good post