I run a clothing website and in a customer retention attempt am sending out unique voucher codes to my customer base (in the post) where they login, type the code in and instantly get a £5 voucher. bulk email is not working for me - i only have a few hundred subscribers - so i'm sending stuff like this out in the post. has anybody tried this? would you as a customer be tempted by it?
Definately. If it was clear in the advert that I was getting a free £5 voucher it probably wouldn't go straight in the bin. Aslong as the design is good you'll probably see results.
well you can spot it's a budget advert from a mile off to be honest - it's a text only advert attached to the plastic wrapping of the garment i send out so it can't be missed. also - it's a complimentary offer for customers - they are not aware they're getting a voucher when they buy
Email owns direct mail as far as testing and ROI are concerned. Why do you think all the direct mail gurus are now big email list builders?
thing is - bulk email is only effective when you have thousands of subscribers. i think in this day and age people are more likely to take notice of what drops through their letterbox than in their inbox. but we'll see.
Yeah, it's getting harder to compete with spammers these days. Easier to stand out in a pile of junk mail than in an inbox
I have had good experience with mailings with offline campaigns, especially with repeated (but slightly different) types of mailings. Postcards work very well. I think it's a great idea.
My big snail mail campaign was costly, and it wasn't all that effective. They say that the majority of people are going to throw away your letter without completely reading it. Some even throw it away before they even open it. Personally, I found that doing cold calls was a lot more effective (and cheaper) than snail mail.
my customer base is very small and i'm going to go with "personal" (rather than "unprofessional") when i say that i hand-wrote the addesses on every envelope, lol. hoping this will stop people from immdiately throwing it in the bin.
good luck on your campaign, matt! i think that'll be a great idea. you're right, in this day and age, people tend to notice the things that land in their postal boxes rather than their inboxes. funny how technology can make people prefer/value the basics more sometimes
If your customer base is very small, it'd be best to personalize the letter you send. The longer it takes you to create each letter (or at least the longer the perceived amount of time it takes), the more impactful it will be on the person you send it to.