a newbie needs help.

hi,
This is my first ppc compaign.i am not getting any impressions. i have upped my budget to $50, spend until depleted. match types is exact and phrase. i have for search default bid of 0.05 and for content 0.10. i have two ads running for one ad group.

my keywords have lot of competitions but i have budget of $50 only.
please, guide me what should i do ?

 

Check your landing page - make sure it has relevant keywords and that it is compatible to their requirements.

 

The only way to get traffic is to increase you bids. You might want to increase your bids to the top positions but cut down your daily spend limit (if you don't want to spend a lot).

 

check whether your keywords are active. If yes, then the reason you're not getting any impressions is because your bids are too low for the niche. Try increasing them, and set a daily budget of like $5, so you don't get any surprises.

Can you give more info on the niche you are advertising?

 

hi,
I have increased my bids -
search-0.25
content-0.15
and impressions are 772 with no clicks.

i don't want to increase my monthly budget of $50.

any help is appreciated.

thanks in advance,

 

What is the average position your ads are getting?
see for each keyword individually, and those who have a position of more than 7 or 8, increase the bids, or delete the keyword if the keyword is too broad.

are you using broad match, phrase, or exact?
broad match gives you impressions for irrelevant searches as well. for example the keyword "search engine" might trigger the ad even for "search for car engine". So you might wanna switch to phrase and exact match.

hope this helps

 

Hi,
I am using exact and phrase match for my keywords. Impressions are 1,308 and average position of my ads are 7.95.
I have deleted non-performing keywords .

 

You can use demographic bidding to raise your bids for the sex and age group of your target market.

 

Hi,
Thanks, for all the support i have got from you guys Finally, i have got few clicks . But i have noticed that msn is not displaying ads in their content network. Are u guys experiencing the same?

thanks in advance,

 

I wouldn't rely much on the content network since they don't have any publishers right now. Even if, from my experience clicks form content network don't convert that good.
Actually, I would recommend you to switch it off, cuz you will get only impressions and no clicks, thus decreasing your CTR, and as a consequence, the quality score of your ad.

 

Do they have a clear list of landing page requirements. I couldn't find anything other than broad recommendations. Please post a link if you know it, thanks!