If you've ever felt reluctant to submit a press release because you weren't sure how to write an effective release, pay attention to the following advice. Writing a good press release is simpler than you may think. A good press release is essentially a good news story. Any time your business releases a new product or does anything newsworthy you should create a press release to tell the world about it. The press release will be welcomed by journalists and internet writers whose job it is to educate and inform. They will either use your press release intact or use it as the basis for an article that they will write about your news and your company. The result? Publicity, credibility, and a stream of customers. Therefore, you'll want to write as many press releases as you can. A good press release can be more valuable than an advertisement, generating more potential customers. The elements of a good press release include three essential parts, the headline, the introduction, and the body. It is recommended that you put a lot of thought and attention into the headline. It should be informative and make the reader want to learn more. The introduction is short and interesting The body contains all of the who, what, where, why and when answers that a good news story requires. Since good news stories are people centered, these elements should be focused on the people aspect of the story. Take care that the press release is timely, relating to something that has just occurred. It should also be brief and to the point, around 400 to 500 words in length. Be sure that the grammar and the spelling are standard and correct or else the press release will not be published. Lastly, make certain that the press release is factual and truthful. It's a good idea to keep the paragraphs of the body short, about three or four sentences in length. This length will make the press release easier to read. Also, it is wise not to send extra material such as photos with the press release. If photos are important they can be posted on a website which is referenced in the body of the press release. A couple of additional elements are commonly included at the end of good press releases. A short "about us" section provides some background information about your business and yourself. Some media contact information gives your contact person the information they need to be able to contact you. The press release traditionally should close with the symbol, "###," which signifies that it is complete.
i wonder can u let me know how can i send press releases. and is it possible that i can send press releases to many sites by just submitting to some tool. coz u know sending press release to sites is not an easy thing. Sorry if i m asking just the basic questions as i have never used press release and didnt have any information regarding this. thanx
I even don't have nice experience with PR (press release not pagerank lol) but for you i want to suggest that never move for any automated tool.You will always have negative result.So, try to do hard work. And if you have bucks then you can try http://twobelievers.com that submits press release and even they write theirself.
Um, coming from an actual PR professional, no... you shouldn't submit as many press releases as you can. That's not how it works. That's how you look like a press release spammer, and get yourself ignored by any legitimate coverage sources in the future when you actually have "real" news to publicize. You're also missing a few important parts of press releases as they apply to the audience here. If they're distributing online (most here will be), they should include a summary. More importantly, they need a call to action telling journalists precisely where to go for more information or who to contact for background, interviews, etc. (and not just the listing of contact info). The "about" paragraph you mention is called the boilerplate. 300-400 words is perfectly adequate for most releases, again especially if being distributed online. If you go as high as 500, you better make sure it's all vital information - generally only for a news story with a lot of background, statistics, etc. required. Just to be fair, you did mention some good points: timeliness is important, you have to have actual news, and you should be sure to answer the questions of who, what, when, where, and why (generally in the first body paragraph when possible). azulfi - Scriptaty is right. What you're talking about is essentially press release spam. I have a list of free press release distribution sites that you can use as a source, but heed the advice there - don't waste time submitting to a lot. The added ROI beyond the first 1 - 3 is minuscule (you're better off spending the extra time manually submitting to a few key outlets and then to one good distribution site). If you want the most effective free distribution plan, try this: Effective Free Press Release Distribution in 5 Easy Steps. And if you still need additional basic information, I have a small site set up with tips and several free templates that you can take a look at - www.FreePressReleaseWriting.com.