Long Tail Keywords Deliver The Traffic

Long Tail Keywords Deliver The Traffic

by Jeff Alderson

Increasing sales or ad revenue is often one of the biggest concerns of a website owner. There are ways to make this happen for virtually any website. One relatively unconventional, but logical way to do this is by tapping into the power of long tail keywords.

Chris Anderson's article in Wired Magazine about the benefits of tapping into niche markets over selling popular products gave birth to the idea for long tail keywords. Anderson proposed that it makes more sense to operate in a market with a targeted niche and less competition than to compete on the popular front where competition is high. Anderson's theory has been put to work on the Internet rather effectively.

Most Internet users instinctively understand what a long tail keyword is. They are really nothing more than the natural phrases that are typed into searches to help users land on the pages they really want. The more detailed the phrase, the more likely it is for a searcher to obtain the information they really need or want.

This theory basically plays off of how people actually use search engines. Rather than looking for "bread", those looking to learn how to make it would likely type in more defining terms. For example, "bread recipes for kids", or "bread making instructions" would be used. While these terms might not have the search engine ranking the more popular single terms do, they can play to a website owner's advantage. Since they don't have the competition out there that more popular words do, obtaining a high ranking is generally easier.

Long tail keywords deliver on the benefits. These can, when used correctly, drive more targeted traffic over the long haul. The benefits of using long tail keywords include a potential for a higher conversion rate (since the exact focus of the searcher's request has been met), easier ranking on search engine sites, increased traffic and, consequently, increased revenue. Basically, the benefits come from tapping into a lot of different tailored searches, rather than trying to compete with thousands of other sites that focus solely on the main single-word keywords.

To make long tail keywords work for a site, they have to be chosen and put into action. There are a few ways to select the right keywords.

One way that site managers often use is to purchase or use a tracking program such as HitTail.com. This program analyze a site and makes suggestions on long tail phrases that might work. HitTail is easy to use and very helpful. Another method involves actually looking at the phrases visitors to a website type in for internal searches. This can be a great way to find out exactly what things visitors are searching for, which can lead to better optimization. The Google Adwords Keyword Tool and other similar programs like Ad Word Analyzer software can also be quite beneficial.

Other options for optimizing traffic with the right phrases exist. They include looking at the competition to see what long tail keywords they use and even just allowing a natural development to take place. The latter involves simply adding more content to a website on a regular basis, using core keywords and phrases as the backbone.

Getting started in optimizing a website with long tail keywords isn't very difficult. Most people suggest looking at competition sites to see what they do and then figuring out the best phrases to use in the optimization process. Next comes a need to increase content that could help in tapping into the traffic. And of course, do consider using keyword tools to speed up the research process.

Driving traffic to a website isn't always easy. Going through the backdoor by targeting niches can be one way to make this happen. Long tail keywords are the key that can unlock it all. It is extremely important to use them.



Author Jeff Alderson is a Florida based Internet marketer. He is an expert on PPC and SEO tactics. To boost sales, Jeff suggests using a keyword tool to uncover money-making keywords

Article Source: http://www.articlecontentheaven.info

 

Nice article. It would be really nice of you if you can paste some seo book here on DP

 

thanks for sharing!
If you sum up the whole story it would make it really good. Copying the whole story from an article is not advisable for me.

 

thanks 4 sharing

 

Thanks for the info

 

really nice article.............

 

thanks for the info. +rep for me.

 

That's strange. I thought short keywords always get the attention but after reading the points that you've mentioned, I think you are every way correct.

 

that's correct way to getting right traffic... if we need to search something niche... so we need find it the better results with the long tail keyword. if you search about bread... only bread you get it. what bread you want to find it?

bread recipes ebook? you cannot find it in the keyword bread only, but in the bread recipes ebook keyword or how to make bread recipes ebook?

with the keyword how to make something... you can find it with the keyword long tail like that...

how to make extra money? how to speed up my pc....