SEO method to rank in local serp far different than targeting non-local serp?

Discussion in 'Search Engine Optimization' started by pilar, Apr 24, 2008.

  1. #1
    As I am new to SEO I want to research more about targeting on the local serp which means targeting in my city.

    For traditional SEO for world wide web I am aware of the article strategy, link building etc. etc. but what about local serp rankings? Does it work on the same way?

    For example: I am from Germany and I am targeting on local searches for the city of Frankfurt for long tail kw for let's say "car wash in frankfurt". Does it make sense when doing directory submissions and link building services (service will be purchased here in buy/sell/trade) for this page? I mean, my site is basically German and I assume the directory submission and link building services that are offered here in the forums are directory submissions goes to all sites around the world.

    I have hundreds of more questions, but I like to research it by myself so I won't bother you all with tons of questions, but I could'nt find the answer of the question above.

    thanks a lot!
     
    pilar, Apr 24, 2008 IP
  2. w3bmaster

    w3bmaster Notable Member

    Messages:
    17,594
    Likes Received:
    416
    Best Answers:
    1
    Trophy Points:
    240
    #2
    SEO is the same just some things change

    LOcation of hosting
    Geting backlinks from local sites
    Maybe domain extension (but doesn't count as much)
     
    w3bmaster, Apr 24, 2008 IP
  3. Bob Smith

    Bob Smith Peon

    Messages:
    131
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Submit your website in local directories and search engines. And try to get quality backlinks from local theme based websites.
     
    Bob Smith, Apr 24, 2008 IP
  4. tonyc

    tonyc Peon

    Messages:
    79
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #4
    just optimize for car wash and have Frankfurt as a keyword in your content. Even if you don't qualify well for car wash in general you should do well for car wash in Frankfurt
     
    tonyc, Apr 24, 2008 IP
  5. pilar

    pilar Peon

    Messages:
    863
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #5
    thanks all for the advice, I appreciate it a lot. So basically the I should submit the site to local directories, so the thing I've mentioned about the "directory submission services" (for example see this package offered in the buy/sell/trade) that are offered in the buy/sell/trade section does not make any sense? And what about the "link building services" that are offered in that same section, will they also not make any sense for local serp?
     
    pilar, Apr 24, 2008 IP
  6. pilar

    pilar Peon

    Messages:
    863
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #6
    any feedback on my previous post would be appreciated, thanks!
     
    pilar, Apr 24, 2008 IP
  7. astup1didiot

    astup1didiot Notable Member

    Messages:
    5,926
    Likes Received:
    270
    Best Answers:
    0
    Trophy Points:
    280
    #7
    Funny, not a single person mentioned the Geo-Targeting tool located in Google Webmasters Central; this allows you to tell Google which local\geographical search results you want to appear in... :rolleyes:

    Steps to set this up...

    1. Login\Sign-Up Google Webmasters Central (www.google.com/webmasters)
    2. Click your site in the dashboard (must be verified)
    3. Click "Tools" on the left hand menu bar.
    4. Click "Set geographic target"
    5. Follow the instructions from there....

    Hosting in the region is suggested, also backlinks from that geographical location.
     
    astup1didiot, Apr 24, 2008 IP
  8. pilar

    pilar Peon

    Messages:
    863
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #8
    Thanks a lot, ssandecki! This seems like valuable information to me. You've suggested me backlinks from the "geographical location". In my case the city I'm targeting is Frankfurt and the country is Germany. Should I collect backlinks from the city which is Frankfurt or backlinks from the country (Germany)?

    And do you have an opinion about my latest post about the directory submissions services that are being sold here in DP. Would those packages make sense for my purpose?

    Thanks again and I appreciate your feedback a lot (like others).
     
    pilar, Apr 24, 2008 IP
  9. astup1didiot

    astup1didiot Notable Member

    Messages:
    5,926
    Likes Received:
    270
    Best Answers:
    0
    Trophy Points:
    280
    #9
    Well, aim for actually in Germany; your pool will be much better for getting relevant backlinks. Don't waste your time and money on directories, worry about making unique quality content people will WANT to link to.
     
    astup1didiot, Apr 24, 2008 IP
    pilar likes this.
  10. dgxshiny

    dgxshiny Greenhorn

    Messages:
    65
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    23
    #10
    google.com/local/add/

    Don't forget Google Local, I am not sure how it works internationally, but I have had success with it in the uS.
     
    dgxshiny, Apr 24, 2008 IP
  11. Dan Schulz

    Dan Schulz Peon

    Messages:
    6,032
    Likes Received:
    437
    Best Answers:
    0
    Trophy Points:
    0
    #11
    ssandecki beat me to the punch (I was busy with other things, trying to get caught up after dealing with a family crisis sucks), and yes, he is right.

    (off-topic -->) Oh, and well what do you know, three Chicago area posters in a row. I'll be in Chi-town on Saturday ironically...
     
    Dan Schulz, Apr 24, 2008 IP