I just posted a project for 2 press releases on probably the most popular outsourcing sites I just got 2 bids so far. 1 for $400 and the other for $450!!! You have got to be kidding me. Can somebody give me an ebook on writing press releases? OR Can somebody give me a reasonable price to write the press releases for me? If this is the wrong section to place this message in, I apologize.
A good writer should easily charge this much. If you're looking for a bad writer, well, you shouldn't be The first 3 links here are good resources for writing press releases: http://www.google.com/search?q=writing+press+releases
Writng a press release really isn't that hard. For the most part, pretend you are a reporter. Ask yourself the questions potential customers would ask about it and then answer them. Put it in that release. Put it together right now, post it here, and ask others to critique it. I don't see why you really need to hire anyone.
When you mentioned this in another thread, I thought you meant the quote was for a single release. For two, that's still on the low end for a real PR professional. Like you already saw (I believe) in that other thread, I offer a few templates and other resources at www.FreePressReleaseWriting.com. It's certainly worth trying it yourself if you want to, but templates and tips can't teach you a lot of things a professional knows (such as how to determine a decent news angle for the specific outlets you're targeting, knowing when the best time to distribute it is, knowing what specific outlets you should contact manually and who the appropriate writers or editors are, etc.). Writing press releases may not be "hard," but writing ones that get real coverage consistently certainly isn't "easy." That's why there are specialists. They're not simply articles, which is a common misconception with a lot of the cheaper PR writers you'll find. But try it yourself. You may have a knack for it.
Hi Everyone, I totally kinda agree with Perry Rose. Writing a PR is not that hard. All you have to do is that try standing in the shoes of your customers and try figuring out as to what they would think about. But once you are done with the PR and everything else, Promoting it is very important. For this, you need the right marketing tools and resources. Find the best tools to promote your product or the website. ----------------------------------- internetmarketingdiscountclub.com
Ryan, the fact that you're talking about "marketing" a press release just demonstrates that you really don't understand what they are, or how they're most effectively used. "Writing" one is easy. Writing a good one (and a real one - not so much. Occasionally someone does a great job writing them for themselves, which is why I offer the free resources to help them learn. But in most cases that I've dealt with, they end up disappointed in the results, and end up going with a professional moving forward anyway.
If I was in your position, I'd spend a fair bit of time researching the different press release sites to see what other companies are doing. Once you work out a format that seems to be the most popular, use this yourself. This way you gain experience, and you have more $$ to submit it to even more press release aggregators Good luck!
I agree, jhmattern. In my opinion, though, this is why he should try it first, and then let us critique it. WE are buying customers, so.... I just can't see anyone spending that kind of money when they may not have to.
Hey, I'm all for them trying it themselves first. They just need to remember that it's not just "buying customers" that should be critiquing... they're a secondary audience at best (and one blogs, media outlets, etc. will be doing most of the tailoring to after picking up the news).
LoL...$400 - LMAO! - Clearly those dipsticks have no idea of the market equilibrium prices for press releases.. Talk about making an easy buck! Where are those nutters from by the way? I think they forgot to drop another digit...the '0' at the end needs to go then we can talk business...