I'm looking for software that can make me save some money in my adwords campaigns. Any suggestions on software that can help me to manage, save money and analyze my campaigns? Please recommend me some very effective tools, thank you!
I believe adwords has its own management software and it's free. About a 7 MB download when I used to use it.
Just kidding, but there are a ton of tools out there for various needs and budget levels. High-end: Efficient Frontier (where I used to work, great for $100K-1M/mo campaigns) Omniture SearchCenter (where I work now) - nicely integrated with Omniture's SiteCatalyst product if that's what you're using for web analytics Marin Software (good up & coming SEM tool provider) Mid-tier: Clickable (in beta, but it's a good product) BidBuddy (UK, owned by TradeDoubler now) SearchRev (owned by AKQA now)