We have a solid product with ZERO marketing strategy - HELP please!

This book is solid and is getting great reviews and seems to convert the small amount of traffic it does get well. Problem is that we have very little traffic and aren't inherently marketers by nature. We have an affiliate program but aren't sure how to reach affiliates. That's where we are anyway.

I have thick skin so shoot away, I'm open to any ideas, strategies and ways in which we have already failed so fire away. I do think with the right people, we can make this great. It's not promoted right now so it needs help and you can be the first to jump aboard instead of following the crowds. Learning everyday!

The website is www.BodyLanguageProject.com FIRE AWAY!

 

consider running affiliate program with cj.com or other like services.

until you get affiliates, use pay per click advertising to push your product. you can find bonus coupons for signing up with google adwords, yahoo search marketing, and microsoft adcenter. but once you get some affiliates, don't compete with them in ppc advertising.

do some more posting here and add your affiliate link to your signature and post in the appropriate forum. seek out other forums and get active in them as well. announce your affiliate opportunity.

http://www.google.com/search?hl=en&q=affiliate+market+forum

good luck...

 

Shoot, I hope I posted in the right section!

 

Wow, yes this does have tons of potential and many ways in which to market this.

IMO the best marketing is via word of mouth, but it's up to you to create that initial buzz. What I suggest is creating some sort of contest/give-away in order to get your product out there for word to start circulating. What you could do is strike a deal with some sort of romance/relationship/dating (etc) forum or website in which you would run a contest of sorts whereas a few of their viewers could receive your book free of charge. What this does for you is get your book out there for word of mouth, but it's also great advertisement as well for the other thousand or so people who weren't lucky enough to land the book for free.

What you could also do is create a blog with general information and excerpts from the book and start digging/linking that.

If you need marketing help, shoot me a PM I can help you guys out a ton for a small fixed wage.

 

We've hit on some of this already re: contest and blog.

blog: http://bodylanguageproject.blogspot.com/

forums: http://www.sosuave.net/forum/showthread.php?p=1336474#post1336474
http://www.pick-up-artist-forum.com/here-vp86317.html#86317

It's working somewhat but I think we still need a big fish idea.

I post at about 6 different forums and there is nothing else out there right now in the niche with regards to body language online. I'd be happy to hand out a free copy to anyone wanting to promote it so you can verify its value. Unfortunately seed money isn't all that forthcoming but are happy to profit share via the affiliate split!

 

You may want to shoot for a blog to get your SEO. Feel free to contact me. I was in that position too and looking to grow your site

 

You may consider joining with a company to do a package deal. I think it's fair to say a good chunk of the people buying your book aren't very successful with women. That being the case, look into the demographics of your consumers and what else they are likely to be interested in purchasing or would be beneficial to them. For example, I'll go out on a limb here and say just about anything from http://www.thinkgeek.com/ would pair with your book.

Ok, so bad example but there's an idea to follow.

 

Good idea. Part of our problem yes is that we just have one product. Plans for more as time goes on however. People who sell to the crowd are mean so of a guns though even though this particular product compliments all the other ones that exist. Most are system based products whereas this book is a foundation to these others such as "the game" "venusian arts", etc.

'trustful' my partner Kevin will be in touch with you as he does the majority of the SEO type stuff!

 

Not sure if I follow but if you're having trouble finding pairings for it, maybe try contacting a pheromone company. I don't really believe in that stuff, but if you do it might be a good combo. Pheromones to bring in the women and your book to show them how to react to their subtle actions. "Read it Friday, in bed by Saturday." heh.

It would be more of an opportunity for you, but you can sell it to the other company as a mutual benefit. The idea is to find a website that is well established so you can benefit from their traffic. Ask them to add your book to their pheromone product as a package, you sell it to them at a small discount but the seller is that they'll sell more bottles with a "complete package." If you get it on their site you don't have to worry about SEO, the traffic is already there.

 

Can I ask what your 12 month sales target is please?

From this starting poit we can probably help you in different ways...

 

Well personally I'd like to get it up to 5-10 sales a day as a starter. It's really hard to define potential for these things. I mean body language books sell in the millions and as far as I am concerned this book is in contention... with a very large market so you never know. Plus it caters to a specific type of market, the pick-up artist with a second book which is more universal in the works.

Parring up with other companies is a great idea but I'm not sure if it's up my alley, if I was approached I would consider it though.

We did some nuts and bolts last night and hit up 20 websites that seemed to promote similar pick-up type products. We had about 7 reply so far and we are working with them. I guess I initially just assumed they would come to me. Regardless, we may be onto something. We'll keep working one on one and by all means if anyone here thinks they can covert their traffic we should talk. I think dating type stuff would be good. The book has a ton of research into it and it's a real product, not a scam e-book or junk piece of fiction. I may talk to publishers about it with time.

 

Seriously, why don't you try clickbank.com or some other affiliate program that will put your product in front of a lot of affiliate marketers? They have the money and expertise to generate traffic.

For those promoting dating, this would be a great product to push on their sites as well. Lot's of potential but first you must get your product in front of as many affiliate marketers as you can, and let them take it from there.

 

You can build long-term traffic through article marketing http://www.submityourarticle.com/affiliates/idevaffiliate.php?id=643

 

Grab a pack of PLR articles on body language, rewrite them (make sure you leave them hanging). Then find one of the $5 services on here to get them automatically posted to blogs and/or article directories.

 

Okay just an update. We have ONE affiliate so far and we dropped our price to $9.95 hoping we can get more word of mouth and work the impulse item buy. Here is our one guy...at the bottom:

seductionreview dot net/modules.php?name=EBooks

Can we use clickbank.com and Verotel? We already have Verotel installed so I have no idea how that works. I can write articles on BL all day, but any articles I have submitted haven't generated squat! If you know a good paid service or free one let me know. I submitted here: ezinearticles dot com and like I said so far nothing.

From what I have heard people want to promote products that already have recognition, established programs. With time I guess we'll get there, we'll just keep doing our thing to build up credibility.

If anyone out there has DATING traffic and wants to do promos, hit me up! christopherphilip55 [at] g mail dot com.

 

okay go join clickbank, it's an affiliate network so there's a bunch of affiliate marketers will market your product if it's good enough.

 

the all black site is a turn off, not inviting IMHO.

 

NO problem. Get a hold of some sales letter templates. Yanik Silver has some good ones.
Put those on your site and then hire an SEO guy if you have cash.

If you don't have cash get a good course on SEO (Google: Free SEO ebook, read learn and do)

 

Well we're selling 1-2 books daily now with only about 150 hits max, mostly around 70-100 so we convert great. I am hoping to get someone interested in promoting a smaller value driven product. We have it priced at $9.95 with great reviews. We also have a second book on the go. I realize at 50% it might not interest most affiliates so we might grow it by word of mouth (if that's even possible for a website anymore). But certainly if anyone wants to compare notes, feel free to hit me up. It might end up as a great chump change product for the right person with dating traffic.

 

Go for A viral effect, create a “Missing Chapter” of the book and give it away for free with your link to your site in it (of course). Don’t make cheesy or anything put some quality info in this chapter and assure the reader that this is just the beginning for quality info. Make sure to notify every one who gets a free copy of the missing chapter that they can give it away to their subscribers or as a free bonus on the products they are selling. This is also a great way to build you mailing list for future product launches. After awhile you will get a lot of free targeted traffic poring in. With a niche like yours this should have a big effect as people in your niche are not used to a tactic such as this used to promote a product.

Good luck

Zach